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Showing posts from November, 2017

World goes outsourcing way

Once upon a time #marketing was slow and simple: it was merely a matter of choosing between print and electronic media and, depending upon the depth of your pocket, run your campaigns for as long as you could. Do that much and chances were that you would get sufficient business to keep chugging along at 10 to 15 per cent, year on steady year.  
In today’s landscape where digital technology has itself spawned a bewildering number of media choices, each a super-powerful way to locate, connect and engage with customers, managing the marketing function is anything but simple. The world leading business magazine Forbes observed in a recent story: “with the digital revolution, everything -- speed, scope, budgeting, data -- has changed.”  A growth rate of 10-15 per cent would now be considered not just snoozy but ensure the death of companies. 
Theoretically this paradigm shift ought to have led companies to rapidly beef up their in-house marketing teams; but no, in the real world just the opp…