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Showing posts from January, 2018

How to capture market at lowest cost?

Our question:  Do you want your organisation to fly?  Your answer: Yes

Our question:  Do you dream of utilising the services of the best of the best CMO? Your answer: Yes
Our question:  Do you have the financial muscle to hire and retain such talent? Your answer:  Maybe, hmm… Can’t say
Our solution: We at Outsourced CMO help you say an emphatic YES even to the 3rd and the most vital question. You have the capacity to not only engage but retain the crème de la crème of marketing professionals who will chart your company’s journey to greater glory. Let us assume the mantle of your CMO and together we will make your brainchild fly.
We promise to put at your disposal a marketing ‘big gun’ at the CTC of a mid-level executive to work as a team member of your organisation, designing and driving your marketing plans so that you always stay ahead of the curve.

He / She will take the decision-making responsibility off your plate so that you can relax and concentrate on vision, strategy and creativi…

Marketing Control Processes to put in place for 2018 !

Models, Systems and Tools to improve your Marketing



On behalf of Outsourced CMO ( OCMO), I wish all our readers and well wishers a very Happy and Prosperous New Year 2018.
I believe beginning of year is a good time to Evaluate the Marketing performance of your Enterprise, Startup, Small /Medium sized business in the past year and put Marketing Processes in place to make sure that 2018 is going to be much better than 2017. As the old saying goes ‘If anything can go wrong, it will.’’
It is a well known fact derived from research across companies over the years that most companies have inadequate control procedures. Key aspects of the lack of marketing control processes are: ·Small companies do poorer job of setting clear objectives and establishing systems to evaluate performance
·About 1/3 rd of companies have no regular review procedures for understanding problems from their products
·Almost half of companies fail to compare and analyze their 4Ps including pricing, warehousing or distribut…