Skip to main content

The world is heading towards shared economy , are you ready for it ?


What is the common thread that runs between Airbnb, Uber and Ola?  Well! All of them are shining examples of a shared economy which is based on access not on ownership. 

Shared economy is an idea whose time has come, driven by the internet revolution, the paucity of a resource vis a vis demand, high cost of a resource and digital economy which enables sharing of a highly coveted resource at an affordable cost that makes such sharing beneficial for all related parties.


It is not that shared economy deals with only the physical resources but it has been playing an important part in sharing of human resources too in the business domain. Looking at various C-suite expertise around the world we find that companies have been successfully sharing expert human resources for a long time. Outsourced Chief Training  Officers (CTOs)  have been in vogue for decades now. Businesses are also comfortable with the idea of working with outsourced Chief Financial Officers (CFOs).  So why this model can’t be replicated as far as Chief Marketing Officer (CMO) is concerned?
We all know, marketing is the essence of all companies and great products require great marketing too. Marketing is the medium that is instrumental in small companies leapfrogging into the big league and a function that cannot be overlooked especially in today’s world, where all kinds of companies large and small, global and local, public and private,  are competing for the same market. It also means that there is fierce competition among companies to hire the best and most suitable marketing professionals, which results in such resources becoming scarce and as a natural consequence expensive. 
How can startups and small and medium enterprises meet this challenge in the everlasting war for talent, to propel their growth?

The answer is obvious. By taking advantage of the model of shared economy as it can play a huge role in enabling medium and small enterprises, as well as startups, utilize the expertise of highly qualified marketing professionals to chart their course of action.

According to a research conducted by the BCG Henderson Institute (BHI) in India, US and Germany it is economics that drives the sharing economy.   The size of shared economy was worth USD 15 billion in 2014 and is expected to grow to USD 335 bn in 2025 according to a PwC estimate.

It would be immensely beneficial for MSMEs and startups to strive and take as big a pie as possible of this exponential growth, especially since the model of the shared economy is right up their alley.
It gives them an inexpensive route to the market by giving them an opportunity to have talented marketing professionals who can perform the multi-dimensional task expected of a CMO by providing a strategic direction and oversight for every segment connected with marketing.Taking on-board an Outsourced  CMO  puts at their command a  professional who is well versed in a number of diverse fields like: lead generation,  awareness campaigns, advertising, social media, digital presence etc and of course core marketing processes and can aid and assist new companies achieve their goals. 
An Outsourced CMO brings to the company a fresh perspective to look at challenges and opportunities for a business that is vastly different from what employees who grow accustomed to working as per the culture of the company can put forward. This ensures that your business remains alive and innovative. Outsourcing CMO can change the way businesses operate in a positive manner.
Get in touch with us to discuss how we can help to make a success story of your MSME, startup: vineet@outsourcedcmo.in  or give a ring on 9880216421

Comments

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the

THINK AND GROW RICH - VISION PRECEDES SUCCESS

  All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement derived from the imaginative faculty of the mind. Ideas are the beginning points of all fortunes. Ideas are the product of imagination. Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future that any vast empire of wealth and influence grew out of a single idea mixed with the ingredient of a vision. If you are one of those who believe that hard work and honesty, alone, will bring riches, forget this thought! It is not true! Riches, when they come in huge quantities are never the result of hard work alone! Riches come in response to definite demands, based upon the application of definite principles, and not by chance or luck. All ma

Why should Startups look at unsuccessful entrepreneurs as business mentors?

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist. We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us. So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal . Yes we are talking about unsuccessful entrepreneurs! Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years. They fail not because of want of dedication, effort or enthusiasm but despi