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Showing posts from May, 2018

Do Marketers need to worry about job losses in AI dominated future ( Part 2)

AI Shepherd: A marketeer with knowledge of AI tools who can use intelligent machines to the advantage of his/her company. The role and importance of AI in marketing is set to increase with the passage of time so a marketeer of the future will need to have a good grasp of AI and its technical aspects so that he is in a position to make full use of AI tools and techniques to get better insight into human behaviour.
Ideation Expert: People who are brimming with new and bold ideas to generate and increase revenue and can galvanise people and use technology to turn ideas into reality.
Advisors: Fantastic customer service experts who can not only give first class consultation for complex problems in order to solve those issues but also provide immense value through his/her connections.
AI marketing tools to the fore Already there are over 50AI assisted marketing tools like Stackla,Rocco,Onespot, Lucy,Idio, Bloomreach that are increasingly being used by companies big and small to make their marketi…

Do marketers need to worry about job losses in AI dominated future ? (Part 1)

The age of AI driven automation is well and truly upon us. Pizza Hut is experimenting with robots called Pepper and virtual assistants like Siri and Alexa are a reality now.
According to Pizza Hut the experiment with Pepper will not only make the customer service faster and more efficient but will also make it easier for people to customize their orders. The company expects a reduction in customers’ wait time for orders and far superior and personalized user experience. This does indeed represent a threat to the first line of marketing personnel.
Although it is equally true, that Pepper has not been so successful outside Japan, where it is sometimes available at hotel lobbies as a virtual concierge and was actually fired from a Scottish grocery for less than satisfactory performance! But this can be seen as a step in the learning curve for AI controlled robotics and as we all know that this learning curve is indeed quite sharp.
Marketeers are confused as to how to react to the implicati…

Why some experienced professionals thrive in a startup environment while others fail ?

Startups have been the flavor for the last many years. No field has been left untouched by the startup revolution with successful startups popping regularly over the horizon. Working in a startup is something of a medal that most new age professionals want to have on their CV. But the craze for startups is not limited to young and enterprising, even experienced professionals with secure high paying jobs are pulled in by the glamour of startups and quit their cushy jobs to work with startups full of energy, enthusiasm, vigor, non-hierarchical setups that is adventurous and lets you work according to your style and preference with no pre-set job plans. But then why is it that many experienced and highly skilled professionals fail to shine on crossing over to a startup while others who have jumped on to the startup bandwagon thrive and excel in their roles even there?
Here are the factors that determine your success or failure on joining a startup?
ØRisk-taking appetite People who excel wor…