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Showing posts from August, 2018

Why sharing human talent is a good idea for businesses?

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.But this comes with its own set of challenges that confront every part of the society and business is no exception.
Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.
Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their …

Assumptions may not be always good in startups

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board .

There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur

Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact.

The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur.

An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security

After all we have numerous instances of startups dis…

Outsourced CMO is no more a path less trodden

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO.
But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience.
Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost.
OCMO has demonstrated its capability to handle the entire marketing function of companies, from strate…