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Showing posts from January, 2019

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App

Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and curren…

CRYPTO CURRENCY: AN EMERGING AVENUE IN DIGITAL MARKETING

Block chain and Cryptocurrency seem to be synonymous but they are not. While block chain is the underlying technology that helps manage the digital currency, most importantly, it’s decentralized so no one person, government or business controls it.  For a few months of 2018, whole  of Silicon Valley was wrapped up in a fantasy of remaking the world order with Cryptocurrencies and a related technology called the block chain. And just as the public had been given all possible block chain content that could be written, the whole thing collapsed. The bubble popped.  Bitcoin might be the most significant financial bubble the world has ever seen so far. Every Cryptocurrency user has to do away with knowing about block chain as such which dominates the world of distributed-ledger technology. One factor favoring   the argument of Bitcoin being a bubble is that there is likely a high-volume of inexperienced investors flooding the Cryptocurrency market. And hence there are more no of tokens/coins…

WHERE LIES THE SEED OF ACHIEVEMENT- WELL ITS DESIRE!

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist:
“It is not a wish! It is a keen, pulsating desire, which transcends 
                                      everything else”.
A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of success. They concentrate on winning rather than on not losing. Many startup founders and CEOs don’t take salaries out…