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WINNING IN THE INTERIM

  Picture this scenario if you can: you are running a relatively young company in a fiercely competitive marketplace where the norm is feverish change. Suddenly, in the midst of a firestorm, your CEO leaves you or even worse you are having to ask him to go. Where does that leave your organization? To even mature organizations, such sudden exits can be deeply unsettling. For smaller businesses it may be a death blow.  Take Twitter for instance which, even before Elon Musk, has not been a stranger to leadership upheavals. When CEO Dick Colosto left the engine room of the microblogging giant on a short 2-week notice, he left a potentially disruptive vacuum at the top. Only, it’s founder Jack Dorsey by taking over as “interim CEO” ensured that Twitter absorbed the shock without so much as a twitch of a muscle.   From behemoths like Twitter to small startups all across the world, Interim CEOs or CXO’s have helped steer businesses through the rough waters of turbulent leadership change.
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Ethical Moonlighting: The Future Of Professional Workforce

  The news is abuzz with leading dailies reporting about employees that have been moonlighting, or ‘two-timing’ their employers, so to speak, after it came out that a Noida-based IT employee was working for as many as 7 different organizations—at the same time! In fact, a study by ResumeBuilder.com states, 69% of remote workers have a second job; 37% of them have a second full-time job while 32% have a side hustle. From running an independent small business to picking up contract-based work from multiple organizations, one job no longer seems to be enough for a majority of the workforce in 2022. Technically Speaking, What Is Moonlighting? You know that clause in your employment contract that prohibits you from working with another company, part-time or full-time? Moonlighting breaks this very clause. Moonlighting basically means you have a ‘second job’ or are gainfully employed by more than one company at the same time. Usually the second job is done after hours, ie, at night, wh
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Companies are Adapting to the Advantageous Expert-on-demand Trend

Main Reasons why corporates are preferring working with expert-on demand leading to a major transition in the talent acquisition economy. According to a news report published in Economic Times, there is a 50-100% growth in demand for top-level management and senior executives in the field of technology, e-commerce, pharmaceuticals, life sciences, manufacturing and industrials. Etc. Moreover IT firms, banks and private equity payers, unicorns and nascent entrepreneurial start-ups, almost everyone is in the process of hiring the top-level managers, say the top-notch talent acquisition consultancies. In a usual scenario, when the hiring is going on aggressively, the shortage of the right kind of candidate, compels organizations to pay higher compensations. Whereas in a gig culture, corporates get a chance to work with CXO on an assignment basis for a pre-defined period, avail specialized services with reduced liability and cost. As per the new trend, many business organizations are dive
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The Great Resignation: It's Easy To Be An Expert On Demand

  The new-normal of expertise demand; why is GigCXO economy a fantastic choice for both companies and individuals. “….. I submit my resignation. Thank you. Regards, Ranab”   Typed Ranab as he gazed into his screen, with his mind racing through different business plans of his own. He has 18 plus years of experience with Pre-sales, Business Analysis and Marketing. But with the rising pressures of Pandemic, the unending lockdown woes, the vacant office buildings that eerily stared at passers-by, Ranab took a major decision. He decided to quit, not working but quitting corporate life. The work-from-home model was not as comfortable as portrayed. With the extended calls over the nights and the weekends, he felt blinded by a wall of work, totally cut-off from social life with zero freedom of time. It had allowed him to ponder over his career path and look back upon the vast domain experience he garnered over the years. Yet, there he was, logging in and out mechanically, every day,
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4 Jobs That Entrepreneurs Can Forgo Control Of, And Hire An Expert On-Demand

Yours truly has said this before and repeats it: Businesses are not driven by machines, but human minds. Note the plurality of the sentence, because while we are on the subject matter of human resources, it is noteworthy that no business can be managed by one person — especially while maintaining low cash burnouts and product development. Thus, to “hire an expert” is a choice most entrepreneurs explore, yet letting go of the individualistic control, is not what every entrepreneur is capable of.   As business leaders, entrepreneurs need to learn how to delegate important projects to expert teams δΈ€ people who have the experience, knowledge, and trustworthiness — to bring immense relief to the business.   With Covid-19 bringing a much-claimed paradigm shift in every industry, businesses are somewhat averse to “hiring”, naturally, in the fear of having to let go of the person, putting a hole in the business’ pockets with the hefty salaries with their salaries. This is where an expert
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Will an Expert-on-Demand plug and play model work well for organizations?

  For individuals climbing the corporate ladder, full-time permanent jobs have always been the go-to event. As the private corporate world faces a 180° paradigm shift owing to the covid-19 pandemic, the hiring sector is visibly juggling between perm and temp hiring. Increasingly, the idea of self-dependency, entrepreneurship or intrapreneurship, and having a life-work balance as opposed to work-life, has been taking the front seat and workplaces are adding a new chapter - Expert-on-demand . Notably, the addition of expert-on-demand hiring has not replaced permanent hiring. Instead, as new roles and responsibilities have come up post-pandemic, experts believe that hiring has become selective in these roles. For example, an expert-on-demand will work best for functions such as marketing, sales, cyber security, and some finance functions such as restructuring, taking the company public, etc., which are important but may not be a part of the organizational expertise. Meanwhile, roles suc
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How startups can crack the marketing conundrum

  Mapping the startup landscape can be an insightful exercise, one that throws up as many don’t’s as do’s. In hindsight, successful or failed startups would point to many defining factors and one that invariably stands out is the viability of a venture’s marketing strategy. We are living in times when stories are all that matter - narratives that are endorsed in a social media driven eco-system and which get translated into the right optics for your product or service. Controlling this narrative is a matter of investing in marketing resources efficiently.     In a conversation with Forbes magazine, Kipp Bodnar, CMO of  HubSpot, a business growth platform , has an interesting observation to make regarding startups and their marketing approach, “They have one marketer. They essentially have 30-50 hours of labo u r a week. The firm/marketer decides to do the following 1) W eekly email newsletter 2) Social media communicat ion 3) M arketing automation 4) Monthly Blog . In addition, the
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