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Edutech leader ABC hires OCMO

ABC for Technology a Bangalore-based Edutech bellwether has hired OCMO to helm its marketing & growth function.
ABC is a new-age professional training school that creates, curates and imparts knowledge designed to prime grads for employment in the IT industry. The online and offline courses are in Java, Python, Testing, Data Science and Full-Stack.
ABC’s programs are marked by their relevance to current and future industry needs and instructional simplicity. The courses prepare young grads for entry and fast growth in leading IT companies.
For expanding its foothold in this highly competitive business arena, ABC was looking for a partner with a proven track record, a flexible, cost-effective delivery model and vast experience. It’s search ended with OCMO because it’s unique co-hire model checked all its boxes.
The model is a win-win proposition as it gives ABC the services of a seasoned marketing veteran and his entire network of resources to both engineer and execute a winning s…

India - the only option in face of massive global talent crunch

Talent for various business activities is becoming scares in most countries and marketing is no exception to this rule. By 2030, demand for skilled professionals will outstrip supply and the world would be staring at a talent shortage of over 85.2 million people, according to a study by US-based global organisational consulting firm Korn Ferry.
But how does the world, more specifically the countries that face talent crunch get over this shortage?
This talent shortage is corroborated by other surveys as well. Manpower Group’s Talent Shortage Report says thatglobally, 45% of all the employers surveyed are struggling to scout for the right talent. According to this very survey while 32% of US employers experienced talent shortages in 2015 it rose to 46% in 2018.
A similar picture emerges for senior level professionals too, with 40 per cent of the companies facing a shortage of talent at the senior management level, according to Aon Talent Acquisition study.
The Gartner’s quarterly Emergin…

How can companies set up their Offshore Digital Marketing delivery team

It is no secret that India is the top outsourcing destination in the world. In a US survey, 82% of US based companies voted for India as their most preferred choice for software outsourcing. It has also become the preferred destination for IT outsourcing with approximately 65% of all outsourced IT jobs, according to Booth & Partners.
This same model of outsourcing can be gainfully used by companies to source digital marketing services from leading edge professionals based in India. The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition at a time when efficiency more than any other factor stands between the life and death of most businesses. But that’s just the start: With Partners like Outsourced CMO dedicating proven digital marketing specialists with years of quality experience to these companies the India deal becomes pretty much irresistible.
According to WebFX…

How should businesses tap into growing green consumerism ?

Environmental degradation has been hitting the headlines across the globe for quite some years now. Corporates, governments and consumers are beginning to realize that unsustainable production poses a grave danger to mankind.This realization has lately given an unprecedented boost to green consumerism that started as an idea in the Western societies way back in the 60s and 70s.
The impulse to go green is gaining momentum among consumers. Nielsen’s 2015 Global Corporate Sustainability Report says, 66% of consumers would spend more on a product if it came from a sustainable brand. Up to 73% of the surveyed millennials had a similar view and this trend continues.
It is no surprise that Millennials, often called the green generation are driving the sustainable movement.
According to a globalwebindex study done in 2018 over 60% of Millennials (aged 22-35 years) say that they are ready to pay extra for eco-friendly products, closely followed by Gen Z while this number is 55% in Gen X (aged 36-…

How to infuse empathy in your marketing?

The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level.
Some examples: Philips invented a miniature version of a CAT scanner called the ‘kitten scanner’ along with toy animal characters that were used as patients and a TV screen to dispel the fear of MRI among childrenP&G ad released in time for London Olympics 2012 shows the trials and tribulations of mothers raising young athletes.Microsoft’s interactive site Anatomy of a Data Breach that explains how data is stolen and how one can protect own data.Enhancing empathy not only outside your company but also inside is great for your business. Yet, according to a 2019 survey by Businessolver, 92% of employees feel that their bosses do not give enough importance to empathy.
But what has it got to do with marketing success?

The same study says that 93% of employees are more likely to stay with an empathetic employer which would result in lesser …

How can an entrepreneur enter a saturated market?

Marketers react to a saturated market in different ways. Many are discouraged by the very thought of entering a saturated market, others find it tough to survive in such market yet there are other entrepreneurs who not only survive but grow in a saturated market. Then there are those who are at the start of their business journey but are unfazed by a market filled with potential competitors and carve out a niche for themselves in this very market.
So what is the secret of winning business in a saturated market?

A saturated market is, in fact, a thriving market with tremendous demand and hence offers a great opportunity for growth. Thus entrepreneurs need not be intimidated by a saturated market. Instead, they should see it as an opportunity to tap into the tremendous demand that is the hallmark of such a market.
According to Seena Sharp the author of Competitive Intelligence Advantage, a saturated market is a sign that there is a lot of opportunity in the market. She is of the opinio…

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