It’s a friction-ridden era. Markets are staring at a slowdown and layoffs could be rampant. In fact, pink slips are already around. Startups like OYO and WeWork have already laid off thousands of their employees. According to a New York Times estimate, over 30 global Startups have fired more than 8, 000 professionals in the last few months owning to a downturn in business.
It’s sort of a norm with today’s employers to fire during slowdowns and hire again during an uptake. But this hire-and-fire policy does not bode well for Startups, SMEs and upcoming ventures that need talent, especially at the C-level, in quick succession to churn out compelling results. Startups need experienced hands to steer their fledgling ship through a choppy ocean. From Chief Marketing Officers, Chief Sales Officers, Chief Sustainability Officers to Chief Data, Information, Technology and Executive Officers; C-suite titleholders strategize, manage revenues and operations, and ensure the organisation thrives. …

The concept that’s working hard around the work is all about not working hard! For simple understanding it goes by the name of gig! So why is gig rocking? People step out of the confines of stable jobs for the same reason why they jump of planes and hurtle through thin air strapped to parachutes!
Its bloody exciting: as you surge through vast open spaces, air rushing past your stretched skin, your mind pushes possibilities to unimaginable limits. Its freedom to think, live, perform as you please with no barriers. It’s like an exhilarating trapeze act, swinging from one hoop to another, each taking you to a new high-- risky but protected by a safety net.
People are kicking full time jobs and embracing gig because they hate being handcuffed by office rules or spending fixed hours in glass enclosures. It’s a concept that takes work out of the stuffy boxes of employment and liberates the sort of animal spirits that are disrupting businesses and rewriting rules everywhere.
In essence, gig, a …

ABC for Technology a Bangalore-based Edutech bellwether has hired OCMO to helm its marketing & growth function.
ABC is a new-age professional training school that creates, curates and imparts knowledge designed to prime grads for employment in the IT industry. The online and offline courses are in Java, Python, Testing, Data Science and Full-Stack.
ABC’s programs are marked by their relevance to current and future industry needs and instructional simplicity. The courses prepare young grads for entry and fast growth in leading IT companies.
For expanding its foothold in this highly competitive business arena, ABC was looking for a partner with a proven track record, a flexible, cost-effective delivery model and vast experience. It’s search ended with OCMO because it’s unique co-hire model checked all its boxes.
The model is a win-win proposition as it gives ABC the services of a seasoned marketing veteran and his entire network of resources to both engineer and execute a winning s…

Talent for various business activities is becoming scares in most countries and marketing is no exception to this rule. By 2030, demand for skilled professionals will outstrip supply and the world would be staring at a talent shortage of over 85.2 million people, according to a study by US-based global organisational consulting firm Korn Ferry.
But how does the world, more specifically the countries that face talent crunch get over this shortage?
 This talent shortage is corroborated by other surveys as well. Manpower Group’s Talent Shortage Report says thatglobally, 45% of all the employers surveyed are struggling to scout for the right talent. According to this very survey while 32% of US employers experienced talent shortages in 2015 it rose to 46% in 2018.
A similar picture emerges for senior level professionals too, with 40 per cent of the companies facing a shortage of talent at the senior management level, according to Aon Talent Acquisition study.
The Gartner’s quarterly Emergin…

It is no secret that India is the top outsourcing destination in the world. In a US survey, 82% of US based companies voted for India as their most preferred choice for software outsourcing. It has also become the preferred destination for IT outsourcing with approximately 65% of all outsourced IT jobs, according to Booth & Partners.
This same model of outsourcing can be gainfully used by companies to source digital marketing services from leading edge professionals based in India. The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition at a time when efficiency more than any other factor stands between the life and death of most businesses. But that’s just the start: With Partners like Outsourced CMO dedicating proven digital marketing specialists with years of quality experience to these companies the India deal becomes pretty much irresistible.
According to WebFX…

Environmental degradation has been hitting the headlines across the globe for quite some years now. Corporates, governments and consumers are beginning to realize that unsustainable production poses a grave danger to mankind.This realization has lately given an unprecedented boost to green consumerism that started as an idea in the Western societies way back in the 60s and 70s.
The impulse to go green is gaining momentum among consumers. Nielsen’s 2015 Global Corporate Sustainability Report says, 66% of consumers would spend more on a product if it came from a sustainable brand. Up to 73% of the surveyed millennials had a similar view and this trend continues.
It is no surprise that Millennials, often called the green generation are driving the sustainable movement.
According to a globalwebindex study done in 2018 over 60% of Millennials (aged 22-35 years) say that they are ready to pay extra for eco-friendly products, closely followed by Gen Z while this number is 55% in Gen X (aged 36-…