Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brand   OutsourcedCMO   has helped companies gain recognition within various markets and continue to do so.   And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now ! This means we at Outsourced CMO hold exclusive rights to use this brand name and no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers. Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, streng...

Ask any CEO the one thing he would kill for and he will say automatically: “fast growth on low cash and even lower risk.” Of course even as he says this he would realise that such stories belong exclusively to the realm of make-believe fiction. In real-world business ‘cash-burn’ is a bad but unavoidable word. The predicament for every business manager is that growth without large marketing spends, which includes a top-dollar business development team, is simply not possible—not thus far, anyway. “It’s a risk I must take or simply perish,” is what most CEOs will tell you. The problem is that as markets get increasingly crowded, competitive and disruptive the chances of such risks paying off are diminishing all the time, particularly for start-ups riding on a bubble of investor cash and valuations. In the new-age of business (regardless of its nature) CEOs need to constantly think out-of-the-box for gaining every square inch of mind and...