A leader who thinks and brings his thoughts to reality impacting several people to learn, inspire, create with his innovative ideas, while demonstrating change and replicating success, at a larger scale comes under Thought Leadership. Such people bring about a radical shift in innovation [1] , design and vision by affecting industries and also entire ecosystems. They revolutionize their surroundings to such a large extent, simply by what they do, that they automatically enroll more and more people to join in their efforts. Thought Leaders are learned and informed people, sometimes with years of research and knowledge under their belt as well as experts in their domain. Their stories are covered widely, contributing to the success they are today. By de facto standards, one looks-up to successful people. It is but natural for human beings to ‘Follow the Leader’ but more so, as it is ingrained in our psyche through several systems such as education, psychology, business modalities, semi...

Marketers react to a saturated market in different ways. Many are discouraged by the very thought of entering a saturated market, others find it tough to survive in such market yet there are other entrepreneurs who not only survive but grow in a saturated market. Then there are those who are at the start of their business journey but are unfazed by a market filled with potential competitors and carve out a niche for themselves in this very market.    So what is the secret of winning business in a saturated market? A saturated market is, in fact, a thriving market with tremendous demand and hence offers a great opportunity for growth. Thus entrepreneurs need not be intimidated by a saturated market. Instead, they should see it as an opportunity to tap into the tremendous demand that is the hallmark of such a market. According to Seena Sharp the author of Competitive Intelligence Advantage , a saturated market is a sign that there is a lot of opportun...

Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomers to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives.   This necessarily means that any company   wanting to win today must make full use of the Internet and the social media and must be digitally accessible at all times. But why is Gen Z so important for marketers? Well, for starters Gen Z represents USD 44 billion in purchasing power, as reported by the “Uniquely Gen Z” study conducted by the IBM Institute for Business Value.  The Gen Z is a market of high but fickle spenders with no strong brand loyalties, the study found. Seventy five per c...

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist: “It is not a wish! It is a keen, pulsating desire, which transcends                                        everything else” . A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of succes...

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs. But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent. The entrepreneur of today works backward...

www.outsourcedcmo.in When an  #entrepreneur   starts with his business idea , he works on the same with the single focus but it may happen that there is time lag between the   #ideation   & the execution stage We all know that the  #business  environment or the consumer preferences are very dynamic , so what was ideated in the beginning may not hold true from the  #economic  or  #business  sense later on It makes logical sense to make a pivot at critical stages on your business model to make it economically viable There might be lot of experiments required even after many years of your startup launch but don’t be afraid in conducting the same as you need to be more dynamic than the business environment This doesn’t mean the core ideas needs to be changes but the means of reaching the end goal may have to be completely altered as what it was in the beginning These are independent views of  Outsourced CMO ...

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every  CEO  or  Entrepreneur  is what is the ideal mix of team ? The answer to this will be very different for large organizations but in case of  startup  /  SME  /  SMB  we should try & get most of the work from external entities like freelancers , agencies , contract teams ,  outsourcing  teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team Today’s  millennial ’s are go getter , smart , intelligent & can be assets to any startups / SME by being a part of there team but need a healthy mix of some experienced CXO’s who can get the work done from external entities / stakeholders efficiently without any disruptions www.outsourcedcmo.in

It has been 4 long years since I made the life-changing yet the most difficult decision of my life, the decision of leaving a completely stable, well-paying job & the last one from the major business conglomerate of India ,to work on a completely unique, least known concept. The decision of leaving the well-paying job proved to be even more difficult, especially if you are the only earning member in the family, with retired parents and several mouths to feed, taking care of various loans stacking up, which is the true scenario in my case. Amidst all these, doubt and anxiety were at its peak as entrepreneurship appeared as an alien term after giving more than two decades to the corporate world. Self confidence and faith on the concept of " Outsourced CMO " was the only driving force to keep me motivated through the journey as I was confident that the concept of “ Outsourced CMO " is the much-needed concept in the world of SME/ Startups, as it's an ex...

What is the common thread that runs between Airbnb, Uber and Ola?  Well! All of them are shining examples of a shared economy which is based on access not on ownership.  Shared economy is an idea whose time has come, driven by the internet revolution, the paucity of a resource vis a vis demand, high cost of a resource and digital economy which enables sharing of a highly coveted resource at an affordable cost that makes such sharing beneficial for all related parties . It is not that shared economy deals with only the physical resources but it has been playing an important part in sharing of human resources too in the business domain. Looking at various C-suite expertise around the world we find that companies have been successfully sharing expert human resources for a long time. Outsourced Chief Training  Officers (CTOs)  have been in vogue for decades now. Businesses are also comfortable with the idea of working with outsourced Chief Financial ...

Our question:  Do you want your organisation to fly?  Your answer: Yes Our question:  Do you dream of utilising the services of the best of the best CMO ? Your answer: Yes Our question:  Do you have the financial muscle to hire and retain such talent? Your answer:  Maybe, hmm… Can’t say Our solution : We at Out s ourced CMO help you say an emphatic YES even to the 3 rd and the most vital question. You have the capacity to not only engage but retain the crème de la crème of marketing professionals who will chart your company’s journey to greater glory.  Let us assume the mantle of your CMO and together we will make your brainchild fly. We promise to put at your disposal a marketing ‘big gun’ at the CTC of a mid-level executive to work as a team member of your organisation, designing and driving your marketing plans so that you always stay ahead of the curve. He / She will take the decision-making responsibility off yo...

Should I hire or outsource? It’s a question that most early stage enterprises must grapple with as they seek to scale up rapidly on the lowest possible costs. Hiring is generally a time-consuming, expensive business and it involves risks that cannot be easily mitigated should things go wrong. Outsourcing could imply organisational and communication challenges, especially when it is for a senior role or leadership position. When a strategic role like marketing is at stake, a wrong decision can have far reaching implications that may make or mar a company’s fortunes. We are convinced that it's a good idea for a smaller business to outsource its marketing director or VP level role.  Here are four reasons why. # 1 – Cost The biggest advantage of outsourcing , the reason why organizations globally are resorting to the ‘ shared-resource ’ model, is that it helps them put a lid on costs. The all-inclusive CTC of an average marketing director hired by less than two-y...