The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level.  Some examples: Philips invented a miniature version of a CAT scanner called the ‘kitten scanner’ along with  toy animal characters that were used as patients and a TV screen to dispel the fear of MRI among children   P&G ad released in time for London Olympics 2012 shows the trials and tribulations of mothers raising young athletes.   Microsoft’s interactive site Anatomy of a Data Breach that explains how data is stolen and how one can protect own data. Enhancing empathy not only outside your company but also inside is great for your business.  Yet, according to a 2019 survey by Businessolver, 92% of employees feel that their bosses do not give enough importance to empathy. But what has it got to do with marketing success? The same study says that 93% of employees are more likely to...

Marketers react to a saturated market in different ways. Many are discouraged by the very thought of entering a saturated market, others find it tough to survive in such market yet there are other entrepreneurs who not only survive but grow in a saturated market. Then there are those who are at the start of their business journey but are unfazed by a market filled with potential competitors and carve out a niche for themselves in this very market.    So what is the secret of winning business in a saturated market? A saturated market is, in fact, a thriving market with tremendous demand and hence offers a great opportunity for growth. Thus entrepreneurs need not be intimidated by a saturated market. Instead, they should see it as an opportunity to tap into the tremendous demand that is the hallmark of such a market. According to Seena Sharp the author of Competitive Intelligence Advantage , a saturated market is a sign that there is a lot of opportun...

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist: “It is not a wish! It is a keen, pulsating desire, which transcends                                        everything else” . A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of succes...

  All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement derived from the imaginative faculty of the mind. Ideas are the beginning points of all fortunes. Ideas are the product of imagination. Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future that any vast empire of wealth and influence grew out of a single idea mixed with the ingredient of a vision. If you are one of those who believe that hard work and honesty, alone, will bring riches, forget this thought! It is not true! Riches, when they come in huge quantities are never the result of hard work alone! Riches come in response to definite demands, based upon the application of definite principles, and not by chance or luck. Al...

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs. But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent. The entrepreneur of today works backward...

It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at all Some of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount. All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless...

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board . There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact. The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur. An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security After all we have numerous instances of...

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO. But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience. Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost. OCMO has demonstrated its capability to handle the entire marketing functio...

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist. We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us. So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal . Yes we are talking about unsuccessful entrepreneurs! Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years. They fail not because of want of dedication, effort or enthusiasm but despi...

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate  Thanks to all the online as well as offline media making them hero's of there achievements Has anyone thought, that there is a very large chunk of failed entrepreneurs , who despite of giving all there professional might  have not make it big. Do we even think about  Why they failed What mistakes they made How costly it would have been for them to make those mistakes What mental & physical trauma they would have faced for their failures Unfortunately none of the media or forums talk about them , they are not today's hero's as no want to be associated with a failed entrepreneur Imagine a scenario where all the wanna be entrepreneurs learn from these so called unsuccessful entrepreneurs as to wha...

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startup This makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases ) When we talk to most of the entrepreneurs they will not admit of selling their company but in reality many of them will not mind it Well the entrepreneurs should be vocal about the intent, that i am starting the company which i want to sell it off at pre defined time. If this is a target of any entrepreneur , there is absolutely nothing wrong in the same After all we are in the business to make money  www.outsourcedcmo.in

One of key reasons of any successful #startup is that they stick to the core #team for a long time. Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time. Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one www.outsourcedcmo.in

www.outsourcedcmo.in The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point. Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact . Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

We all  entrepreneur  gets so involved in our startup that we sometimes become obsessed with ourselves . Well there is nothing wrong in getting obsessed as that is also quintessential for success but at the same some amount of practicality is equally desired. It may so happen that in building your dream idea we may loose direction in terms of it making a strong business case. There has been numerous startups with brilliant idea failing since it did not pas through economic sense or at times the entrepreneurs loosing the direction to making a viable profitable venture www.outsourcedcmo.in It is always advisable to have an external critic view of whether, we are doing the right stuff or going in the right direction. It will be a good idea to set up an  advisory  board as soon as possible so that  entrepreneurs  can be guided to the right direction After all the time is off essence & you don’t want to waste the time before figuring ...