Profit being the key driver of any business, all its activities are necessarily aligned to achieving this goal. Employee engagement is one of the means being increasingly employed by businesses worldwide to maximize  their profits. The latest trends in employee engagement indicate that future companies would be driven by compassionate leaders, marked by greater flexibility and much greater influence of big data…all aligned to creating engagement rich organisational cultures.   But regardless of the direction it takes in the future, employee engagement entails both monetary and physical costs. Companies typically spend massive amounts of money on incentives, benefits and reward programs. They must train and develop their employees and also spend on various supporting programs, physical and IT infrastructure. All of this plays a critical role in the success or otherwise of employee engagement.  The problem But despite such massive outlays Gallup’s po...

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist: “It is not a wish! It is a keen, pulsating desire, which transcends                                        everything else” . A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of succes...

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brand   OutsourcedCMO   has helped companies gain recognition within various markets and continue to do so.   And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now ! This means we at Outsourced CMO hold exclusive rights to use this brand name and no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers. Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, streng...

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge ...