The concept that’s working hard around the work is all about not working hard! For simple understanding it goes by the name of gig! So why is gig rocking? People step out of the confines of stable jobs for the same reason why they jump of planes and hurtle through thin air strapped to parachutes! Its bloody exciting: as you surge through vast open spaces, air rushing past your stretched skin, your mind pushes possibilities to unimaginable limits. Its freedom to think, live, perform as you please with no barriers. It’s like an exhilarating trapeze act, swinging from one hoop to another, each taking you to a new high-- risky but protected by a safety net. People are kicking full time jobs and embracing gig because they hate being handcuffed by office rules or spending fixed hours in glass enclosures. It’s a concept that takes work out of the stuffy boxes of employment and liberates the sort of animal spirits that are disrupting businesses and rewriting rules everywhere. ...

Talent for various business activities is becoming scares in most countries and marketing is no exception to this rule. By 2030, demand for skilled professionals will outstrip supply and the world would be staring at a talent shortage of over 85.2 million people, according to a study by US-based global organisational consulting firm Korn Ferry. But how does the world, more specifically the countries that face talent crunch get over this shortage?  This talent shortage is corroborated by other surveys as well. Manpower Group’s Talent Shortage Report says that globally, 45% of all the employers surveyed are struggling to scout for the right talent. According to this very survey while 32% of US employers experienced talent shortages in 2015 it rose to 46% in 2018. A similar picture emerges for senior level professionals too, with 40 per cent of the companies facing a shortage of talent at the senior management level, according to Aon Talent Acquisition s...

It is no secret that India is the top outsourcing destination in the world. In a US survey, 82% of US based companies voted for India as their most preferred choice for software outsourcing. It has also become the preferred destination for IT outsourcing with approximately 65% of all outsourced IT jobs, according to Booth & Partners. This same model of outsourcing can be gainfully used by companies to source digital marketing services from leading edge professionals based in India. The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition at a time when efficiency more than any other factor stands between the life and death of most businesses. But that’s just the start: With Partners like Outsourced CMO dedicating proven digital marketing specialists with years of quality experience to these companies the India deal becomes pretty much irresistible. ...

  All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement derived from the imaginative faculty of the mind. Ideas are the beginning points of all fortunes. Ideas are the product of imagination. Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future that any vast empire of wealth and influence grew out of a single idea mixed with the ingredient of a vision. If you are one of those who believe that hard work and honesty, alone, will bring riches, forget this thought! It is not true! Riches, when they come in huge quantities are never the result of hard work alone! Riches come in response to definite demands, based upon the application of definite principles, and not by chance or luck. Al...

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist. We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us. So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal . Yes we are talking about unsuccessful entrepreneurs! Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years. They fail not because of want of dedication, effort or enthusiasm but despi...

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate  Thanks to all the online as well as offline media making them hero's of there achievements Has anyone thought, that there is a very large chunk of failed entrepreneurs , who despite of giving all there professional might  have not make it big. Do we even think about  Why they failed What mistakes they made How costly it would have been for them to make those mistakes What mental & physical trauma they would have faced for their failures Unfortunately none of the media or forums talk about them , they are not today's hero's as no want to be associated with a failed entrepreneur Imagine a scenario where all the wanna be entrepreneurs learn from these so called unsuccessful entrepreneurs as to wha...

One of key reasons of any successful #startup is that they stick to the core #team for a long time. Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time. Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one www.outsourcedcmo.in

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every  CEO  or  Entrepreneur  is what is the ideal mix of team ? The answer to this will be very different for large organizations but in case of  startup  /  SME  /  SMB  we should try & get most of the work from external entities like freelancers , agencies , contract teams ,  outsourcing  teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team Today’s  millennial ’s are go getter , smart , intelligent & can be assets to any startups / SME by being a part of there team but need a healthy mix of some experienced CXO’s who can get the work done from external entities / stakeholders efficiently without any disruptions www.outsourcedcmo.in

Startups have been the flavor for the last many years. No field has been left untouched by the startup revolution with successful startups popping regularly over the horizon. Working in a startup is something of a medal that most new age professionals want to have on their CV. But the craze for startups is not limited to young and enterprising, even experienced professionals with secure high paying jobs are pulled in by the glamour of startups and quit their cushy jobs to work with startups full of energy, enthusiasm, vigor, non-hierarchical setups that is adventurous and lets you work according to your style and preference with no pre-set job plans. But then why is it that many experienced and highly skilled professionals fail to shine on crossing over to a startup while others who have jumped on to the startup bandwagon thrive and excel in their roles even there? Here   are the factors that determine your success or failure on joining a startup? Ø   Risk-ta...

One of the most precarious and overwhelming challenges faced by startups and small businesses is to remain cash positive. After all, you have set up the business with an aim to grow as quickly as possible. But the difficult balancing act between growth needs vs various recurring costs like salaries, infrastructure cost,   operational costs etc builds itself up into a vicious cycle with paucity of cash staring at you on every turn.           Breaking the vicious cycle Most businesses try to break this cycle by cutting down on expenditure on activities and areas that seems wasteful like marketing and advertising. But this course of action leads to even more pain for the companies as cutting down on marketing spend results in business growth getting stifled leading to less revenue and consequently more budget cuts. This scenario need not be repeated in your business as you can break this vicious cycle by doing a bit of judicious marketin...

It has been 4 long years since I made the life-changing yet the most difficult decision of my life, the decision of leaving a completely stable, well-paying job & the last one from the major business conglomerate of India ,to work on a completely unique, least known concept. The decision of leaving the well-paying job proved to be even more difficult, especially if you are the only earning member in the family, with retired parents and several mouths to feed, taking care of various loans stacking up, which is the true scenario in my case. Amidst all these, doubt and anxiety were at its peak as entrepreneurship appeared as an alien term after giving more than two decades to the corporate world. Self confidence and faith on the concept of " Outsourced CMO " was the only driving force to keep me motivated through the journey as I was confident that the concept of “ Outsourced CMO " is the much-needed concept in the world of SME/ Startups, as it's an ex...