A leader who thinks and brings his thoughts to reality impacting several people to learn, inspire, create with his innovative ideas, while demonstrating change and replicating success, at a larger scale comes under Thought Leadership. Such people bring about a radical shift in innovation [1] , design and vision by affecting industries and also entire ecosystems. They revolutionize their surroundings to such a large extent, simply by what they do, that they automatically enroll more and more people to join in their efforts. Thought Leaders are learned and informed people, sometimes with years of research and knowledge under their belt as well as experts in their domain. Their stories are covered widely, contributing to the success they are today. By de facto standards, one looks-up to successful people. It is but natural for human beings to ‘Follow the Leader’ but more so, as it is ingrained in our psyche through several systems such as education, psychology, business modalities, semi...

Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies. This year of the more than 1.5 million young people who will graduate from engineering schools in India less than 1% will be hired by the Top-20 companies in India’s most sought-after IT industry. This is because most graduates are not job-ready when they leave their colleges. With its legendary strengths in knowledge creation and learning solutions, Wiley is unveiling a powerful job-readiness program in India in collaboration with industry and business leaders to addresses this widening skill gap, called WileyNxt. For marketing this service in a highly competitive business landscape, the USD 2 billion transnational corporation has chosen Outsourced CMO because it wanted seasoned marketing experts for this initiative. Wiley ap...