Talent for various business activities is becoming scares in most countries and marketing is no exception to this rule. By 2030, demand for skilled professionals will outstrip supply and the world would be staring at a talent shortage of over 85.2 million people, according to a study by US-based global organisational consulting firm Korn Ferry. But how does the world, more specifically the countries that face talent crunch get over this shortage?  This talent shortage is corroborated by other surveys as well. Manpower Group’s Talent Shortage Report says that globally, 45% of all the employers surveyed are struggling to scout for the right talent. According to this very survey while 32% of US employers experienced talent shortages in 2015 it rose to 46% in 2018. A similar picture emerges for senior level professionals too, with 40 per cent of the companies facing a shortage of talent at the senior management level, according to Aon Talent Acquisition s...

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist: “It is not a wish! It is a keen, pulsating desire, which transcends                                        everything else” . A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of succes...