Marketing is entering a phase of rapid transformation. Artificial intelligence is changing how brands understand customers, create campaigns, analyze data, and measure growth. Tasks that once required large teams and weeks of effort can now be executed faster with AI-enabled marketing automation tools. Yet technology alone does not build strong brands. It still requires strategic leadership to decide where to focus, what to prioritize, and how to translate insights into meaningful market action. This is where the role of the fractional CMO is becoming increasingly relevant. Companies today often need experienced modern marketing leadership to navigate complex growth challenges, but not every organization requires a full-time Chief Marketing Officer. In many cases, a fractional CMO can provide the strategic direction needed to guide marketing efforts, while AI marketing automation tools help accelerate execution across teams. As marketing becomes more data-driven and tech...

Our life has transformed as we transition from an analogue to a digital world. We are connected 24*7 through technology. Apart from connected devices, cloud computing and artificial intelligence (AI), our world seems digitized in more ways than one. Our workplace has transmuted due to the impact of digitization. The business planning cycles have shrunk from years to months and now weeks. The workplace has transformed into spending more time with laptops and gadgets rather than people working in the same office. Business models are being disturbed. Technology like AI, data analytics and cloud computing are changing the way we think and respond to our customers. The response time has drastically reduced and the definition of competition has changed. What is impossible today becomes a reality tomorrow. Our customers and competitors are getting redefined after the revolutionary digitization. The use of Artificial Intelligence was thought of as a marketing technology tha...

AI Shepherd:   A marketeer with knowledge of AI tools who can use intelligent machines to the advantage of his/her company. The role and importance of AI in marketing is set to increase with the passage of time so a marketeer of the future will need to have a good grasp of AI and its technical aspects so that he is in a position to make full use of AI tools and techniques to get better insight into human behaviour. Ideation Expert:   People who are brimming with new and bold ideas to generate and increase revenue and can galvanise people and use technology to turn ideas into reality. Advisors:   Fantastic customer service experts who can not only give first class consultation for complex problems in order to solve those issues but also provide immense value through his/her connections. AI marketing tools to the fore Already there are over 50   AI assisted marketing tools like Stackla,   Rocco,   Onespot, Lucy,   Idio, Bloomrea...

The age of AI driven automation is well and truly upon us. Pizza Hut is experimenting with robots called Pepper and virtual assistants like Siri and Alexa are a reality now. According to Pizza Hut the experiment with Pepper will not only make the customer service faster and more efficient but will also make it easier for people to customize their orders. The company expects a reduction in customers’ wait time for orders and far superior and personalized user experience. This does indeed represent a threat to the first line of marketing personnel.   Although it is equally true, that Pepper has not been so successful outside Japan, where it is sometimes available at hotel lobbies as a virtual concierge and was actually fired from a Scottish grocery for less than satisfactory performance! But this can be seen as a step in the learning curve for AI controlled robotics and as we all know that this learning curve is indeed quite sharp.   Marketeers are confuse...