It’s a friction-ridden era. Markets are staring at a slowdown and layoffs could be rampant. In fact, pink slips are already around. Startups like OYO and WeWork have already laid off thousands of their employees. According to a New York Times estimate, over 30 global Startups have fired more than 8, 000 professionals in the last few months owning to a downturn in business. It’s sort of a norm with today’s employers to fire during slowdowns and hire again during an uptake. But this hire-and-fire policy does not bode well for Startups, SMEs and upcoming ventures that need talent, especially at the C-level, in quick succession to churn out compelling results. Startups need experienced hands to steer their fledgling ship through a choppy ocean. From Chief Marketing Officers, Chief Sales Officers, Chief Sustainability Officers to Chief Data, Information, Technology and Executive Officers; C-suite titleholders strategize, manage revenues and operations, and ensure the organisation ...

Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies. This year of the more than 1.5 million young people who will graduate from engineering schools in India less than 1% will be hired by the Top-20 companies in India’s most sought-after IT industry. This is because most graduates are not job-ready when they leave their colleges. With its legendary strengths in knowledge creation and learning solutions, Wiley is unveiling a powerful job-readiness program in India in collaboration with industry and business leaders to addresses this widening skill gap, called WileyNxt. For marketing this service in a highly competitive business landscape, the USD 2 billion transnational corporation has chosen Outsourced CMO because it wanted seasoned marketing experts for this initiative. Wiley ap...