Business transitions can be challenging, especially when it involves restructuring, mergers and acquisitions, or changes in leadership. Such transitions can create an unstable environment that can affect the productivity and profitability of the business. However, there is a solution to this problem - engaging with an interim expert. Interim experts are highly skilled professionals who can provide temporary support to businesses during periods of change. The full-proof plan to navigate through business transitions wisely is by leveraging the power of interim experts. Identify the Need for an Interim Expert The first step in navigating through business transitions is to identify the need for an interim expert. This involves assessing the challenges and risks associated with the transition and determining if the current team has the necessary skills and experience to manage them. If there are gaps in skills or experience, an interim expert can fill those gaps and provide the ne...

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.  But this comes with its own set of challenges that confront every part of the society and business is no exception. Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AI  and automation for a variety of purposes,  the use of various software, 3 D printing, collaborative consumption etc. What is the issue ? But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains. Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by profe...

The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level.  Some examples: Philips invented a miniature version of a CAT scanner called the ‘kitten scanner’ along with  toy animal characters that were used as patients and a TV screen to dispel the fear of MRI among children   P&G ad released in time for London Olympics 2012 shows the trials and tribulations of mothers raising young athletes.   Microsoft’s interactive site Anatomy of a Data Breach that explains how data is stolen and how one can protect own data. Enhancing empathy not only outside your company but also inside is great for your business.  Yet, according to a 2019 survey by Businessolver, 92% of employees feel that their bosses do not give enough importance to empathy. But what has it got to do with marketing success? The same study says that 93% of employees are more likely to...

Marketers react to a saturated market in different ways. Many are discouraged by the very thought of entering a saturated market, others find it tough to survive in such market yet there are other entrepreneurs who not only survive but grow in a saturated market. Then there are those who are at the start of their business journey but are unfazed by a market filled with potential competitors and carve out a niche for themselves in this very market.    So what is the secret of winning business in a saturated market? A saturated market is, in fact, a thriving market with tremendous demand and hence offers a great opportunity for growth. Thus entrepreneurs need not be intimidated by a saturated market. Instead, they should see it as an opportunity to tap into the tremendous demand that is the hallmark of such a market. According to Seena Sharp the author of Competitive Intelligence Advantage , a saturated market is a sign that there is a lot of opportun...

Every business wants to grow fast.  All businesses want to cut costs. But is it possible for businesses to grow fast and at the same time cut marketing costs? Until recently that question was rhetorical with only one possible answer: NO.  But in the digital world of virtual enterprise and agile startups, a whole new business ecosystem has emerged, where every rule is being rewritten every day. Far from the days of monopolies and proprietorial monoliths, in this new business habitat, enterprises grow at mind-boggling speeds by ‘sharing’ not by owning.  From office spaces and data to logistics and key human resources, success in today’s business depends on how smartly you can “share” and “network”. And in this space sure it is absolutely possible for businesses to grow fast and cuts marketing costs both at the same time!  Outsourced CMO is an idea based on sharing that is helping companies scale rapidly at low costs simply by discarding the archaic ...

  All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement derived from the imaginative faculty of the mind. Ideas are the beginning points of all fortunes. Ideas are the product of imagination. Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future that any vast empire of wealth and influence grew out of a single idea mixed with the ingredient of a vision. If you are one of those who believe that hard work and honesty, alone, will bring riches, forget this thought! It is not true! Riches, when they come in huge quantities are never the result of hard work alone! Riches come in response to definite demands, based upon the application of definite principles, and not by chance or luck. Al...

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs. But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent. The entrepreneur of today works backward...

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brand   OutsourcedCMO   has helped companies gain recognition within various markets and continue to do so.   And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now ! This means we at Outsourced CMO hold exclusive rights to use this brand name and no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers. Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, streng...

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO. But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience. Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost. OCMO has demonstrated its capability to handle the entire marketing functio...

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startup This makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases ) When we talk to most of the entrepreneurs they will not admit of selling their company but in reality many of them will not mind it Well the entrepreneurs should be vocal about the intent, that i am starting the company which i want to sell it off at pre defined time. If this is a target of any entrepreneur , there is absolutely nothing wrong in the same After all we are in the business to make money  www.outsourcedcmo.in

www.outsourcedcmo.in The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point. Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact . Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

We all  entrepreneur  gets so involved in our startup that we sometimes become obsessed with ourselves . Well there is nothing wrong in getting obsessed as that is also quintessential for success but at the same some amount of practicality is equally desired. It may so happen that in building your dream idea we may loose direction in terms of it making a strong business case. There has been numerous startups with brilliant idea failing since it did not pas through economic sense or at times the entrepreneurs loosing the direction to making a viable profitable venture www.outsourcedcmo.in It is always advisable to have an external critic view of whether, we are doing the right stuff or going in the right direction. It will be a good idea to set up an  advisory  board as soon as possible so that  entrepreneurs  can be guided to the right direction After all the time is off essence & you don’t want to waste the time before figuring ...

What is the common thread that runs between Airbnb, Uber and Ola?  Well! All of them are shining examples of a shared economy which is based on access not on ownership.  Shared economy is an idea whose time has come, driven by the internet revolution, the paucity of a resource vis a vis demand, high cost of a resource and digital economy which enables sharing of a highly coveted resource at an affordable cost that makes such sharing beneficial for all related parties . It is not that shared economy deals with only the physical resources but it has been playing an important part in sharing of human resources too in the business domain. Looking at various C-suite expertise around the world we find that companies have been successfully sharing expert human resources for a long time. Outsourced Chief Training  Officers (CTOs)  have been in vogue for decades now. Businesses are also comfortable with the idea of working with outsourced Chief Financial ...