Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomers to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives.   This necessarily means that any company   wanting to win today must make full use of the Internet and the social media and must be digitally accessible at all times. But why is Gen Z so important for marketers? Well, for starters Gen Z represents USD 44 billion in purchasing power, as reported by the “Uniquely Gen Z” study conducted by the IBM Institute for Business Value.  The Gen Z is a market of high but fickle spenders with no strong brand loyalties, the study found. Seventy five per c...

The owning of digital assets is still at its nascent years of evolution. A Crypto currency is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions. INCX’s platform is a part of the latest digital revolution for Crypto miners and at the same time a secure and compliant Crypto exchange. It is building one of the world’s most secure Crypto exchange platform based on block-chain. The technical know-how and the experience of the marketing team is the backbone of every Crypto project that wants to have a bright, long-term future. There is dearth of marketing professionals in India in this domain. That’s where INCX joined hands with Outsourced CMO to formulate its marketing campaigns and help INCX differentiate its business.   OCMO is now spreading its wings and shifting boundaries outside Bangalore and its popularity   has now extended to Hyderabad. Vineet’s teams of dedicated experts strive towards ...

Startups by their very nature are young and restless as they have big dreams in their eyes supplemented by zeal, determination and never say die attitude. In their youthful enthusiasm, many a times they plunge into ‘doing’ an activity without the requisite planning and attention to details. They fail to prepare adequately for the consequences of their actions often with disastrous results.  Thus to achieve their aims they must temper their youthful energy with oodles of experience to strike the right balance as teams like Chennai Super Kings have done by opting to rope in their star performer MS Dhoni and veteran spinner Harbhajan Singh. This is despite the fact that T20 is said to be a game for the young.  Why have they done so? Because they realize the importance of experience and leadership to the success of the team. And we at Outsourced CMO are in the business of providing the right kind of leadership and motivation to your teams to strike gold....