www.outsourcedcmo.in When an  #entrepreneur   starts with his business idea , he works on the same with the single focus but it may happen that there is time lag between the   #ideation   & the execution stage We all know that the  #business  environment or the consumer preferences are very dynamic , so what was ideated in the beginning may not hold true from the  #economic  or  #business  sense later on It makes logical sense to make a pivot at critical stages on your business model to make it economically viable There might be lot of experiments required even after many years of your startup launch but don’t be afraid in conducting the same as you need to be more dynamic than the business environment This doesn’t mean the core ideas needs to be changes but the means of reaching the end goal may have to be completely altered as what it was in the beginning These are independent views of  Outsourced CMO ...

We all  entrepreneur  gets so involved in our startup that we sometimes become obsessed with ourselves . Well there is nothing wrong in getting obsessed as that is also quintessential for success but at the same some amount of practicality is equally desired. It may so happen that in building your dream idea we may loose direction in terms of it making a strong business case. There has been numerous startups with brilliant idea failing since it did not pas through economic sense or at times the entrepreneurs loosing the direction to making a viable profitable venture www.outsourcedcmo.in It is always advisable to have an external critic view of whether, we are doing the right stuff or going in the right direction. It will be a good idea to set up an  advisory  board as soon as possible so that  entrepreneurs  can be guided to the right direction After all the time is off essence & you don’t want to waste the time before figuring ...

AI Shepherd:   A marketeer with knowledge of AI tools who can use intelligent machines to the advantage of his/her company. The role and importance of AI in marketing is set to increase with the passage of time so a marketeer of the future will need to have a good grasp of AI and its technical aspects so that he is in a position to make full use of AI tools and techniques to get better insight into human behaviour. Ideation Expert:   People who are brimming with new and bold ideas to generate and increase revenue and can galvanise people and use technology to turn ideas into reality. Advisors:   Fantastic customer service experts who can not only give first class consultation for complex problems in order to solve those issues but also provide immense value through his/her connections. AI marketing tools to the fore Already there are over 50   AI assisted marketing tools like Stackla,   Rocco,   Onespot, Lucy,   Idio, Bloomrea...

The age of AI driven automation is well and truly upon us. Pizza Hut is experimenting with robots called Pepper and virtual assistants like Siri and Alexa are a reality now. According to Pizza Hut the experiment with Pepper will not only make the customer service faster and more efficient but will also make it easier for people to customize their orders. The company expects a reduction in customers’ wait time for orders and far superior and personalized user experience. This does indeed represent a threat to the first line of marketing personnel.   Although it is equally true, that Pepper has not been so successful outside Japan, where it is sometimes available at hotel lobbies as a virtual concierge and was actually fired from a Scottish grocery for less than satisfactory performance! But this can be seen as a step in the learning curve for AI controlled robotics and as we all know that this learning curve is indeed quite sharp.   Marketeers are confuse...

Startups have been the flavor for the last many years. No field has been left untouched by the startup revolution with successful startups popping regularly over the horizon. Working in a startup is something of a medal that most new age professionals want to have on their CV. But the craze for startups is not limited to young and enterprising, even experienced professionals with secure high paying jobs are pulled in by the glamour of startups and quit their cushy jobs to work with startups full of energy, enthusiasm, vigor, non-hierarchical setups that is adventurous and lets you work according to your style and preference with no pre-set job plans. But then why is it that many experienced and highly skilled professionals fail to shine on crossing over to a startup while others who have jumped on to the startup bandwagon thrive and excel in their roles even there? Here   are the factors that determine your success or failure on joining a startup? Ø   Risk-ta...

One of the most precarious and overwhelming challenges faced by startups and small businesses is to remain cash positive. After all, you have set up the business with an aim to grow as quickly as possible. But the difficult balancing act between growth needs vs various recurring costs like salaries, infrastructure cost,   operational costs etc builds itself up into a vicious cycle with paucity of cash staring at you on every turn.           Breaking the vicious cycle Most businesses try to break this cycle by cutting down on expenditure on activities and areas that seems wasteful like marketing and advertising. But this course of action leads to even more pain for the companies as cutting down on marketing spend results in business growth getting stifled leading to less revenue and consequently more budget cuts. This scenario need not be repeated in your business as you can break this vicious cycle by doing a bit of judicious marketin...

It has been 4 long years since I made the life-changing yet the most difficult decision of my life, the decision of leaving a completely stable, well-paying job & the last one from the major business conglomerate of India ,to work on a completely unique, least known concept. The decision of leaving the well-paying job proved to be even more difficult, especially if you are the only earning member in the family, with retired parents and several mouths to feed, taking care of various loans stacking up, which is the true scenario in my case. Amidst all these, doubt and anxiety were at its peak as entrepreneurship appeared as an alien term after giving more than two decades to the corporate world. Self confidence and faith on the concept of " Outsourced CMO " was the only driving force to keep me motivated through the journey as I was confident that the concept of “ Outsourced CMO " is the much-needed concept in the world of SME/ Startups, as it's an ex...

What is the common thread that runs between Airbnb, Uber and Ola?  Well! All of them are shining examples of a shared economy which is based on access not on ownership.  Shared economy is an idea whose time has come, driven by the internet revolution, the paucity of a resource vis a vis demand, high cost of a resource and digital economy which enables sharing of a highly coveted resource at an affordable cost that makes such sharing beneficial for all related parties . It is not that shared economy deals with only the physical resources but it has been playing an important part in sharing of human resources too in the business domain. Looking at various C-suite expertise around the world we find that companies have been successfully sharing expert human resources for a long time. Outsourced Chief Training  Officers (CTOs)  have been in vogue for decades now. Businesses are also comfortable with the idea of working with outsourced Chief Financial ...

Startups by their very nature are young and restless as they have big dreams in their eyes supplemented by zeal, determination and never say die attitude. In their youthful enthusiasm, many a times they plunge into ‘doing’ an activity without the requisite planning and attention to details. They fail to prepare adequately for the consequences of their actions often with disastrous results.  Thus to achieve their aims they must temper their youthful energy with oodles of experience to strike the right balance as teams like Chennai Super Kings have done by opting to rope in their star performer MS Dhoni and veteran spinner Harbhajan Singh. This is despite the fact that T20 is said to be a game for the young.  Why have they done so? Because they realize the importance of experience and leadership to the success of the team. And we at Outsourced CMO are in the business of providing the right kind of leadership and motivation to your teams to strike gold....

Ben Stokes fetched Rs 12.5 cr from Rajasthan Royals, while Jaydev Unadkat, Manish Pandey and Lokesh Rahul had the teams go gaga over them in the latest edition of the IPL auction. Eight teams spent an awesome Rs 431.7 cr in the 2018 IPL auction, trading 187 players.   To a layman, this would seem to be an exorbitant splurging of money as the players are contracted just for the duration of IPL and are free to play anywhere in the world and for any team, they want to, for the rest of the year. But this has an important lesson for us as business people i.e. of not weighing the contribution of a resource towards the ultimate goal by the time spent but by its utility, expertise, ROI and fit with what we want to achieve. Businesses, especially Medium and Small Businesses must take a cue from the strategies adopted by teams at IPL teams, and work to maximize their marketing returns by investing in correct resources like Outsourced CMO , without bothering about the time ...

Our question:  Do you want your organisation to fly?  Your answer: Yes Our question:  Do you dream of utilising the services of the best of the best CMO ? Your answer: Yes Our question:  Do you have the financial muscle to hire and retain such talent? Your answer:  Maybe, hmm… Can’t say Our solution : We at Out s ourced CMO help you say an emphatic YES even to the 3 rd and the most vital question. You have the capacity to not only engage but retain the crème de la crème of marketing professionals who will chart your company’s journey to greater glory.  Let us assume the mantle of your CMO and together we will make your brainchild fly. We promise to put at your disposal a marketing ‘big gun’ at the CTC of a mid-level executive to work as a team member of your organisation, designing and driving your marketing plans so that you always stay ahead of the curve. He / She will take the decision-making responsibility off yo...