Every business wants to grow fast.  All businesses want to cut costs. But is it possible for businesses to grow fast and at the same time cut marketing costs? Until recently that question was rhetorical with only one possible answer: NO.  But in the digital world of virtual enterprise and agile startups, a whole new business ecosystem has emerged, where every rule is being rewritten every day. Far from the days of monopolies and proprietorial monoliths, in this new business habitat, enterprises grow at mind-boggling speeds by ‘sharing’ not by owning.  From office spaces and data to logistics and key human resources, success in today’s business depends on how smartly you can “share” and “network”. And in this space sure it is absolutely possible for businesses to grow fast and cuts marketing costs both at the same time!  Outsourced CMO is an idea based on sharing that is helping companies scale rapidly at low costs simply by discarding the archaic ...

Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories an...

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs. But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent. The entrepreneur of today works backward...

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board . There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact. The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur. An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security After all we have numerous instances of...

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO. But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience. Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost. OCMO has demonstrated its capability to handle the entire marketing functio...

In today' world it is becoming very common that one large startup or a big enterprise acquiring another startup This makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases ) When we talk to most of the entrepreneurs they will not admit of selling their company but in reality many of them will not mind it Well the entrepreneurs should be vocal about the intent, that i am starting the company which i want to sell it off at pre defined time. If this is a target of any entrepreneur , there is absolutely nothing wrong in the same After all we are in the business to make money  www.outsourcedcmo.in

We all  entrepreneur  gets so involved in our startup that we sometimes become obsessed with ourselves . Well there is nothing wrong in getting obsessed as that is also quintessential for success but at the same some amount of practicality is equally desired. It may so happen that in building your dream idea we may loose direction in terms of it making a strong business case. There has been numerous startups with brilliant idea failing since it did not pas through economic sense or at times the entrepreneurs loosing the direction to making a viable profitable venture www.outsourcedcmo.in It is always advisable to have an external critic view of whether, we are doing the right stuff or going in the right direction. It will be a good idea to set up an  advisory  board as soon as possible so that  entrepreneurs  can be guided to the right direction After all the time is off essence & you don’t want to waste the time before figuring ...

It has been 4 long years since I made the life-changing yet the most difficult decision of my life, the decision of leaving a completely stable, well-paying job & the last one from the major business conglomerate of India ,to work on a completely unique, least known concept. The decision of leaving the well-paying job proved to be even more difficult, especially if you are the only earning member in the family, with retired parents and several mouths to feed, taking care of various loans stacking up, which is the true scenario in my case. Amidst all these, doubt and anxiety were at its peak as entrepreneurship appeared as an alien term after giving more than two decades to the corporate world. Self confidence and faith on the concept of " Outsourced CMO " was the only driving force to keep me motivated through the journey as I was confident that the concept of “ Outsourced CMO " is the much-needed concept in the world of SME/ Startups, as it's an ex...

The age of instant gratification is truly upon us with every business laying the greatest emphasis on speed. One minute noodles, pizza home delivery in less than 30 minutes; grocery, cabs and food on demand etc are the in thing.  Every entrepreneur and business prides itself on its marketing professionalism, speed, agility and the ability to serve its customers in the quickest turnaround time.   Yet, there are certain aspects of business that take their own sweet time to fructify. And success is one of them. ·       There is nothing called as instant success in business ·          Every success story hitting the headlines today has been crafted over years of toil, patience and perseverance.   Success is neither overnight nor smooth.   It has taken nearly 40 years for Apple to reach its predominant position that it is in today and even such an iconic company was just 90 days away from bankruptcy i...

Starting a business is very tough and time-consuming and most entrepreneurs would vouch for the fact that it is both physically and psychologically draining experience. Only the most motivated, goal-oriented and passionate people can succeed in their ventures and dare we say most successful entrepreneurs have a high level of Emotional Intelligence/ Quotient (EI / EQ).  But what is the relation between business success and EI?  Does a person with higher Intelligent Quotient (IQ) but lower EQ stand a better chance at succeeding in business or will a person with a higher EQ more often than not score over a person with higher IQ but lower EQ. According to Travis Bradberry, co-founder of TalentSmart and author of bestselling book " Emotional Intelligence 2.0"; there is a direct co-relation between EI and success in the workplace. In his research, Bradberry found high emotional intelligence among 90 per cent of top performers, but in only 20 percent of bottom p...

What is the common thread that runs between Airbnb, Uber and Ola?  Well! All of them are shining examples of a shared economy which is based on access not on ownership.  Shared economy is an idea whose time has come, driven by the internet revolution, the paucity of a resource vis a vis demand, high cost of a resource and digital economy which enables sharing of a highly coveted resource at an affordable cost that makes such sharing beneficial for all related parties . It is not that shared economy deals with only the physical resources but it has been playing an important part in sharing of human resources too in the business domain. Looking at various C-suite expertise around the world we find that companies have been successfully sharing expert human resources for a long time. Outsourced Chief Training  Officers (CTOs)  have been in vogue for decades now. Businesses are also comfortable with the idea of working with outsourced Chief Financial ...

Startups by their very nature are young and restless as they have big dreams in their eyes supplemented by zeal, determination and never say die attitude. In their youthful enthusiasm, many a times they plunge into ‘doing’ an activity without the requisite planning and attention to details. They fail to prepare adequately for the consequences of their actions often with disastrous results.  Thus to achieve their aims they must temper their youthful energy with oodles of experience to strike the right balance as teams like Chennai Super Kings have done by opting to rope in their star performer MS Dhoni and veteran spinner Harbhajan Singh. This is despite the fact that T20 is said to be a game for the young.  Why have they done so? Because they realize the importance of experience and leadership to the success of the team. And we at Outsourced CMO are in the business of providing the right kind of leadership and motivation to your teams to strike gold....

Should I hire or outsource? It’s a question that most early stage enterprises must grapple with as they seek to scale up rapidly on the lowest possible costs. Hiring is generally a time-consuming, expensive business and it involves risks that cannot be easily mitigated should things go wrong. Outsourcing could imply organisational and communication challenges, especially when it is for a senior role or leadership position. When a strategic role like marketing is at stake, a wrong decision can have far reaching implications that may make or mar a company’s fortunes. We are convinced that it's a good idea for a smaller business to outsource its marketing director or VP level role.  Here are four reasons why. # 1 – Cost The biggest advantage of outsourcing , the reason why organizations globally are resorting to the ‘ shared-resource ’ model, is that it helps them put a lid on costs. The all-inclusive CTC of an average marketing director hired by less than two-y...