It’s a friction-ridden era. Markets are staring at a slowdown and layoffs could be rampant. In fact, pink slips are already around. Startups like OYO and WeWork have already laid off thousands of their employees. According to a New York Times estimate, over 30 global Startups have fired more than 8, 000 professionals in the last few months owning to a downturn in business. It’s sort of a norm with today’s employers to fire during slowdowns and hire again during an uptake. But this hire-and-fire policy does not bode well for Startups, SMEs and upcoming ventures that need talent, especially at the C-level, in quick succession to churn out compelling results. Startups need experienced hands to steer their fledgling ship through a choppy ocean. From Chief Marketing Officers, Chief Sales Officers, Chief Sustainability Officers to Chief Data, Information, Technology and Executive Officers; C-suite titleholders strategize, manage revenues and operations, and ensure the organisation ...

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist: “It is not a wish! It is a keen, pulsating desire, which transcends                                        everything else” . A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of succes...

The owning of digital assets is still at its nascent years of evolution. A Crypto currency is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions. INCX’s platform is a part of the latest digital revolution for Crypto miners and at the same time a secure and compliant Crypto exchange. It is building one of the world’s most secure Crypto exchange platform based on block-chain. The technical know-how and the experience of the marketing team is the backbone of every Crypto project that wants to have a bright, long-term future. There is dearth of marketing professionals in India in this domain. That’s where INCX joined hands with Outsourced CMO to formulate its marketing campaigns and help INCX differentiate its business.   OCMO is now spreading its wings and shifting boundaries outside Bangalore and its popularity   has now extended to Hyderabad. Vineet’s teams of dedicated experts strive towards ...

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs. But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent. The entrepreneur of today works backward...

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board . There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact. The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur. An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security After all we have numerous instances of...

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO. But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience. Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost. OCMO has demonstrated its capability to handle the entire marketing functio...

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist. We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us. So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal . Yes we are talking about unsuccessful entrepreneurs! Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years. They fail not because of want of dedication, effort or enthusiasm but despi...

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate  Thanks to all the online as well as offline media making them hero's of there achievements Has anyone thought, that there is a very large chunk of failed entrepreneurs , who despite of giving all there professional might  have not make it big. Do we even think about  Why they failed What mistakes they made How costly it would have been for them to make those mistakes What mental & physical trauma they would have faced for their failures Unfortunately none of the media or forums talk about them , they are not today's hero's as no want to be associated with a failed entrepreneur Imagine a scenario where all the wanna be entrepreneurs learn from these so called unsuccessful entrepreneurs as to wha...

  No doubt it is the age of startups as more and more startups hit the market with their USPs at regular interval. But, it is not all smooth sailing for the startups in this ultra-competitive environment. According to an IBM Institute for Business Value and Oxford Economics study , 90% of startups in India fail within the first 5 years.   For example, Taskbob a hyperlocal, on-demand home service launched in India in 2015 announced its shutdown on the company's FB page on Jan 19, 2017 while the last minute hotel booking app Roomstonite launched in 2015 from Bengaluru, India seems to have shut down in just two years in 2107.  Moreover, startups by their very nature are always experimenting and do not have a predefined path on which to progress. As they work in uncharted territory they often have to change directions and or their products/services to suit market trends. Often-a-times their business model too changes. Not a bright idea In such a scenario...

One of key reasons of any successful #startup is that they stick to the core #team for a long time. Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time. Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one www.outsourcedcmo.in

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every  CEO  or  Entrepreneur  is what is the ideal mix of team ? The answer to this will be very different for large organizations but in case of  startup  /  SME  /  SMB  we should try & get most of the work from external entities like freelancers , agencies , contract teams ,  outsourcing  teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team Today’s  millennial ’s are go getter , smart , intelligent & can be assets to any startups / SME by being a part of there team but need a healthy mix of some experienced CXO’s who can get the work done from external entities / stakeholders efficiently without any disruptions www.outsourcedcmo.in