Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.  But this comes with its own set of challenges that confront every part of the society and business is no exception. Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AI  and automation for a variety of purposes,  the use of various software, 3 D printing, collaborative consumption etc. What is the issue ? But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains. Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by profe...

Every business wants to grow fast.  All businesses want to cut costs. But is it possible for businesses to grow fast and at the same time cut marketing costs? Until recently that question was rhetorical with only one possible answer: NO.  But in the digital world of virtual enterprise and agile startups, a whole new business ecosystem has emerged, where every rule is being rewritten every day. Far from the days of monopolies and proprietorial monoliths, in this new business habitat, enterprises grow at mind-boggling speeds by ‘sharing’ not by owning.  From office spaces and data to logistics and key human resources, success in today’s business depends on how smartly you can “share” and “network”. And in this space sure it is absolutely possible for businesses to grow fast and cuts marketing costs both at the same time!  Outsourced CMO is an idea based on sharing that is helping companies scale rapidly at low costs simply by discarding the archaic ...