It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every  CEO  or  Entrepreneur  is what is the ideal mix of team ? The answer to this will be very different for large organizations but in case of  startup  /  SME  /  SMB  we should try & get most of the work from external entities like freelancers , agencies , contract teams ,  outsourcing  teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team Today’s  millennial ’s are go getter , smart , intelligent & can be assets to any startups / SME by being a part of there team but need a healthy mix of some experienced CXO’s who can get the work done from external entities / stakeholders efficiently without any disruptions www.outsourcedcmo.in

Startups have been the flavor for the last many years. No field has been left untouched by the startup revolution with successful startups popping regularly over the horizon. Working in a startup is something of a medal that most new age professionals want to have on their CV. But the craze for startups is not limited to young and enterprising, even experienced professionals with secure high paying jobs are pulled in by the glamour of startups and quit their cushy jobs to work with startups full of energy, enthusiasm, vigor, non-hierarchical setups that is adventurous and lets you work according to your style and preference with no pre-set job plans. But then why is it that many experienced and highly skilled professionals fail to shine on crossing over to a startup while others who have jumped on to the startup bandwagon thrive and excel in their roles even there? Here   are the factors that determine your success or failure on joining a startup? Ø   Risk-ta...

One of the most precarious and overwhelming challenges faced by startups and small businesses is to remain cash positive. After all, you have set up the business with an aim to grow as quickly as possible. But the difficult balancing act between growth needs vs various recurring costs like salaries, infrastructure cost,   operational costs etc builds itself up into a vicious cycle with paucity of cash staring at you on every turn.           Breaking the vicious cycle Most businesses try to break this cycle by cutting down on expenditure on activities and areas that seems wasteful like marketing and advertising. But this course of action leads to even more pain for the companies as cutting down on marketing spend results in business growth getting stifled leading to less revenue and consequently more budget cuts. This scenario need not be repeated in your business as you can break this vicious cycle by doing a bit of judicious marketin...

Startups by their very nature are young and restless as they have big dreams in their eyes supplemented by zeal, determination and never say die attitude. In their youthful enthusiasm, many a times they plunge into ‘doing’ an activity without the requisite planning and attention to details. They fail to prepare adequately for the consequences of their actions often with disastrous results.  Thus to achieve their aims they must temper their youthful energy with oodles of experience to strike the right balance as teams like Chennai Super Kings have done by opting to rope in their star performer MS Dhoni and veteran spinner Harbhajan Singh. This is despite the fact that T20 is said to be a game for the young.  Why have they done so? Because they realize the importance of experience and leadership to the success of the team. And we at Outsourced CMO are in the business of providing the right kind of leadership and motivation to your teams to strike gold....

Should I hire or outsource? It’s a question that most early stage enterprises must grapple with as they seek to scale up rapidly on the lowest possible costs. Hiring is generally a time-consuming, expensive business and it involves risks that cannot be easily mitigated should things go wrong. Outsourcing could imply organisational and communication challenges, especially when it is for a senior role or leadership position. When a strategic role like marketing is at stake, a wrong decision can have far reaching implications that may make or mar a company’s fortunes. We are convinced that it's a good idea for a smaller business to outsource its marketing director or VP level role.  Here are four reasons why. # 1 – Cost The biggest advantage of outsourcing , the reason why organizations globally are resorting to the ‘ shared-resource ’ model, is that it helps them put a lid on costs. The all-inclusive CTC of an average marketing director hired by less than two-y...