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Showing posts from July, 2019

How should businesses tap into growing green consumerism ?

Environmental degradation has been hitting the headlines across the globe for quite some years now. Corporates, governments and consumers are beginning to realize that unsustainable production poses a grave danger to mankind.This realization has lately given an unprecedented boost to green consumerism that started as an idea in the Western societies way back in the 60s and 70s.
The impulse to go green is gaining momentum among consumers. Nielsen’s 2015 Global Corporate Sustainability Report says, 66% of consumers would spend more on a product if it came from a sustainable brand. Up to 73% of the surveyed millennials had a similar view and this trend continues.
It is no surprise that Millennials, often called the green generation are driving the sustainable movement.
According to a globalwebindex study done in 2018 over 60% of Millennials (aged 22-35 years) say that they are ready to pay extra for eco-friendly products, closely followed by Gen Z while this number is 55% in Gen X (aged 36-…