It is no secret that India is the top outsourcing destination in the world. In a US survey, 82% of US based companies voted for India as their most preferred choice for software outsourcing. It has also become the preferred destination for IT outsourcing with approximately 65% of all outsourced IT jobs, according to Booth & Partners. This same model of outsourcing can be gainfully used by companies to source digital marketing services from leading edge professionals based in India. The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition at a time when efficiency more than any other factor stands between the life and death of most businesses. But that’s just the start: With Partners like Outsourced CMO dedicating proven digital marketing specialists with years of quality experience to these companies the India deal becomes pretty much irresistible. ...

Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies. This year of the more than 1.5 million young people who will graduate from engineering schools in India less than 1% will be hired by the Top-20 companies in India’s most sought-after IT industry. This is because most graduates are not job-ready when they leave their colleges. With its legendary strengths in knowledge creation and learning solutions, Wiley is unveiling a powerful job-readiness program in India in collaboration with industry and business leaders to addresses this widening skill gap, called WileyNxt. For marketing this service in a highly competitive business landscape, the USD 2 billion transnational corporation has chosen Outsourced CMO because it wanted seasoned marketing experts for this initiative. Wiley ap...

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brand   OutsourcedCMO   has helped companies gain recognition within various markets and continue to do so.   And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now ! This means we at Outsourced CMO hold exclusive rights to use this brand name and no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers. Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, streng...

Once upon a time #marketing was slow and simple: it was merely a matter of choosing between print and electronic media and, depending upon the depth of your pocket, run your campaigns for as long as you could. Do that much and chances were that you would get sufficient business to keep chugging along at 10 to 15 per cent, year on steady year.   In today’s landscape where digital technology has itself spawned a bewildering number of media choices, each a super-powerful way to locate, connect and engage with customers, managing the marketing function is anything but simple. The world leading business magazine Forbes observed in a recent story: “with the digital revolution, everything -- speed, scope, budgeting, data -- has changed.”  A growth rate of 10-15 per cent would now be considered not just snoozy but ensure the death of companies.  Theoretically this paradigm shift ought to have led companies to rapidly beef up their in-house marketing teams ; but no, ...