Skip to main content


Showing posts from June, 2018
In today' world it is becoming very common that one large startup or a big enterprise acquiring another startup This makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases ) When we talk to most of the entrepreneurs they will not admit of selling their company but in reality many of them will not mind it Well the entrepreneurs should be vocal about the intent, that i am starting the company which i want to sell it off at pre defined time. If this is a target of any entrepreneur , there is absolutely nothing wrong in the same After all we are in the business to make money

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the

Get your conversion rate higher from same set of leads Get your conversion rate higher from the same set of leads Well every company expects  #Marketing  team to generate leads via innovative campaign’s to generate leads for the sales team to close You will find a very common statement floating around in the companies “ I WANT MORE LEADS” . Nothing wrong in the same but we need to realize there is a limit that a lead can be generated in a specific budget , cos after certain limit the CPL will become constant & the only way to optimize the #marketing budgets is to focus on increasing the conversions from the same set of leads. There are various ways of increasing the conversions , re targeting , re marketing , drip marketing etc..

Stick to your core team to reach the goal faster

One of key reasons of any successful #startup is that they stick to the core #team for a long time. Sometimes #entrepreneurs make hasty decisions by changing the core team due to low patience in terms of performance expected & that too in short period of time. Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one Well the performance should definitely be a key parameter but we live in the human world & changing team involves much higher inertia leading to loss of precious time rather than sticking with the existing one

Don't be afraid of making pivots in your business to be successful When an  #entrepreneur   starts with his business idea , he works on the same with the single focus but it may happen that there is time lag between the   #ideation   & the execution stage We all know that the  #business  environment or the consumer preferences are very dynamic , so what was ideated in the beginning may not hold true from the  #economic  or  #business  sense later on It makes logical sense to make a pivot at critical stages on your business model to make it economically viable There might be lot of experiments required even after many years of your startup launch but don’t be afraid in conducting the same as you need to be more dynamic than the business environment This doesn’t mean the core ideas needs to be changes but the means of reaching the end goal may have to be completely altered as what it was in the beginning These are independent views of  Outsourced CMO

Ensure we are surrounded by right people - A key recipe for succes

It is a very common phenomena to build teams inside the organizations. Well yes we have but the question for every  CEO  or  Entrepreneur  is what is the ideal mix of team ? The answer to this will be very different for large organizations but in case of  startup  /  SME  /  SMB  we should try & get most of the work from external entities like freelancers , agencies , contract teams ,  outsourcing  teams etc.. unless something is very core to the business objectives or you have deep pockets to sustain for many years by affording a large team Today’s  millennial ’s are go getter , smart , intelligent & can be assets to any startups / SME by being a part of there team but need a healthy mix of some experienced CXO’s who can get the work done from external entities / stakeholders efficiently without any disruptions

Which is better - No. of Transactions or revenue ? The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point. Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact . Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

Must do for every 1st time entrepreneur

We all  entrepreneur  gets so involved in our startup that we sometimes become obsessed with ourselves . Well there is nothing wrong in getting obsessed as that is also quintessential for success but at the same some amount of practicality is equally desired. It may so happen that in building your dream idea we may loose direction in terms of it making a strong business case. There has been numerous startups with brilliant idea failing since it did not pas through economic sense or at times the entrepreneurs loosing the direction to making a viable profitable venture It is always advisable to have an external critic view of whether, we are doing the right stuff or going in the right direction. It will be a good idea to set up an  advisory  board as soon as possible so that  entrepreneurs  can be guided to the right direction After all the time is off essence & you don’t want to waste the time before figuring out whether it’s working or not