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“OUTSOURCED CMO” is now registered Trademark

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brandOutsourcedCMOhas helped companies gain recognition within various markets and continue to do so. And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now! This means we at Outsourced CMO hold exclusive rights to use this brand nameand no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers.
Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, strengthening communities, increased ind…
Recent posts

Do not loose money even in your 1st Transaction

It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at all
Some of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in
All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount.
All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount.
Ye…

Why sharing human talent is a good idea for businesses?

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.But this comes with its own set of challenges that confront every part of the society and business is no exception.
Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.
Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their …

Assumptions may not be always good in startups

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board .

There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur

Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact.

The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur.

An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security

After all we have numerous instances of startups dis…

Outsourced CMO is no more a path less trodden

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO.
But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience.
Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost.
OCMO has demonstrated its capability to handle the entire marketing function of companies, from strate…

Why should Startups look at unsuccessful entrepreneurs as business mentors?

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist.


We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us.
So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal. Yes we are talking about unsuccessful entrepreneurs!
Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years.
They fail not because of want of dedication, effort or enthusiasm but despite that due to common mistakes …

Failed Entrepreneur contribution can be more valuable than the successful one's

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world
Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate 
Thanks to all the online as well as offline media making them hero's of there achievements
Has anyone thought, that there is a very large chunk of failed entrepreneurs , who despite of giving all there professional might  have not make it big. Do we even think about 
Why they failedWhat mistakes they madeHow costly it would have been for them to make those mistakesWhat mental & physical trauma they would have faced for their failures
Unfortunately none of the media or forums talk about them , they are not today's hero's as no want to be associated with a failed entrepreneur




Imagine a scenario where all the wanna be entrepreneurs learn from these so called unsuccessful entrepreneurs as to what mistakes they did , some key important lessons on wh…