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EFFECTS OF MACHINE LEARNING & AI ON THE MARKETING STYLE AND THE ECONOMY AS A WHOLE

Our life has transformed as we transition from an analogue to a digital world. We are connected 24*7 through technology. Apart from connected devices, cloud computing and artificial intelligence (AI), our world seems digitized in more ways than one. Our workplace has transmuted due to the impact of digitization. The business planning cycles have shrunk from years to months and now weeks. The workplace has transformed into spending more time with laptops and gadgets rather than people working in the same office.


Business models are being disturbed. Technology like AI, data analytics and cloud computing are changing the way we think and respond to our customers. The response time has drastically reduced and the definition of competition has changed. What is impossible today becomes a reality tomorrow. Our customers and competitors are getting redefined after the revolutionary digitization.

The use of Artificial Intelligence was thought of as a marketing technology that only large business…
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THINK AND GROW RICH - VISION PRECEDES SUCCESS

All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement derived from the imaginative faculty of the mind. Ideas are the beginning points of all fortunes. Ideas are the product of imagination. Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future that any vast empire of wealth and influence grew out of a single idea mixed with the ingredient of a vision.
If you are one of those who believe that hard work and honesty, alone, will bring riches, forget this thought! It is not true! Riches, when they come in huge quantities are never the result of hard work alone! Riches come in response to definite demands, based upon the application of definite principles, and not by chance or luck. All master sales-m…

ENTREPRENEURS ARE NOT BORN, THEY ARE MADE....

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs.
But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent.
The entrepreneur of today works backwards on his visio…

“OUTSOURCED CMO” is now registered Trademark

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brandOutsourcedCMOhas helped companies gain recognition within various markets and continue to do so. And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now! This means we at Outsourced CMO hold exclusive rights to use this brand nameand no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers.
Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, strengthening communities, increased ind…

Do not loose money even in your 1st Transaction

It is a very general business tendency that whenever any entrepreneurs starts making initial transactions they think more from the top line revenue , which is not bad at all
Some of the top objectives are frequency of Some of the top objectives are frequency transactions repeat transactions, volume of transactions etc. Well this might just make your top line very healthy as the revenue starts flowing in
All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount.
All this may come at the expenses of loosing money at every transactions primarily due to some extraordinary incentives being offered to lure to customers to be the first users. The core thinking here is that customers who have not heard about will not buy your product unless given on discount.
Ye…

Why sharing human talent is a good idea for businesses?

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.But this comes with its own set of challenges that confront every part of the society and business is no exception.
Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.
Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their …

Assumptions may not be always good in startups

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board .

There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur

Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact.

The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur.

An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security

After all we have numerous instances of startups dis…