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Assumptions may not be always good in startups

The first sign of success for any entrepreneur apart from getting the 1st customer is also getting the first investor on board .

There is always a great value any investor brings on to the business apart from the money, is the great business sense which can be valuable to any entrepreneur

Now this doesn't mean that an entrepreneur should assume that he has the backing of the investor for ever . We need to keep in mind that investor is also a business man who has put in his money in the business & his interest levels are high as far as his financial interests are intact.

The moment the investor feels that the company is not going in the right direction , they have all the right to switch themselves off , which may not be a desirable situation for any entrepreneur.

An entrepreneur should always look to expand the investor base as this can be a major flip for scaling up for future apart from financial validation & security

After all we have numerous instances of startups dis…
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Outsourced CMO is no more a path less trodden

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO.
But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience.
Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited  these companies to control the ballooning resource cost.
OCMO has demonstrated its capability to handle the entire marketing function of companies, from strate…

Why should Startups look at unsuccessful entrepreneurs as business mentors?

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist.


We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us.
So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal. Yes we are talking about unsuccessful entrepreneurs!
Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years.
They fail not because of want of dedication, effort or enthusiasm but despite that due to common mistakes …

Failed Entrepreneur contribution can be more valuable than the successful one's

We as normal human beings are always enamored by the success stories of entrepreneurs who have made big in the business world
Well YES there stories can be very inspiring or motivating enough for any wanna be entrepreneurs to emulate 
Thanks to all the online as well as offline media making them hero's of there achievements
Has anyone thought, that there is a very large chunk of failed entrepreneurs , who despite of giving all there professional might  have not make it big. Do we even think about 
Why they failedWhat mistakes they madeHow costly it would have been for them to make those mistakesWhat mental & physical trauma they would have faced for their failures
Unfortunately none of the media or forums talk about them , they are not today's hero's as no want to be associated with a failed entrepreneur




Imagine a scenario where all the wanna be entrepreneurs learn from these so called unsuccessful entrepreneurs as to what mistakes they did , some key important lessons on wh…

Is building brand necessary for early stage startups in India ?

No doubt it is the age of startups as more and more startups hit the market with their USPs at regular interval. But, it is not all smooth sailing for the startups in this ultra-competitive environment.
According to an IBM Institute for Business Value and Oxford Economics study, 90% of startups in India fail within the first 5 years.  For example, Taskbob a hyperlocal, on-demand home service launched in India in 2015 announced its shutdown on the company's FB page on Jan 19, 2017 while the last minute hotel booking app Roomstonite launched in 2015 from Bengaluru, India seems to have shut down in just two years in 2107.
 Moreover, startups by their very nature are always experimenting and do not have a predefined path on which to progress. As they work in uncharted territory they often have to change directions and or their products/services to suit market trends. Often-a-times their business model too changes.
Not a bright idea In such a scenario it does not seem to be a very brig…
In today' world it is becoming very common that one large startup or a big enterprise acquiring another startupThis makes business sense for the acquiring company & the founders of the acquired company also makes some money in the bargain ( in most cases )
When we talk to most of the entrepreneurs they will not admit of selling their company but in reality many of them will not mind it
Well the entrepreneurs should be vocal about the intent, that i am starting the company which i want to sell it off at pre defined time. If this is a target of any entrepreneur , there is absolutely nothing wrong in the same
After all we are in the business to make money www.outsourcedcmo.in

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.
Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business?
But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the digital divide by u…