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Enhance employee engagement or hire engaged employees ?

Profit being the key driver of any business, all its activities are necessarily aligned to achieving this goal. Employee engagement is one of the means being increasingly employed by businesses worldwide to maximize their profits. The latest trends in employee engagement indicate that future companies would be driven by compassionate leaders, marked by greater flexibility and much greater influence of big data…all aligned to creating engagement rich organisational cultures.   But regardless of the direction it takes in the future, employee engagement entails both monetary and physical costs. Companies typically spend massive amounts of money on incentives, benefits and reward programs. They must train and develop their employees and also spend on various supporting programs, physical and IT infrastructure. All of this plays a critical role in the success or otherwise of employee engagement.  The problem

But despite such massive outlays Gallup’s poll shows that employee engagement has rise…
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SHARING IS CARING !..... EVEN FOR STARTUPS !

The Shared Economy Concept, at its core, is based on the most efficient use of money and resources. In the era of start-ups, gathering the resources is the most challenging aspect of any start-up. The broader vision of the founders of a start-up need to be simplified into micro plans so as to achieve the objective initially set. These micro plans focus on the resource requirements of the start –up. By resource requirement we mean all the tangible and intangible forces which are needed to build up the venture. It includes manpower requirements, space requirements and funding to name a few. Since the funds available to a start-up are usually limited, manpower planning plays a crucial role. An essential ingredient to effective leadership is to manage the resources efficiently. As the funds are limited, resource sharing can play an important role in the success of the venture. The technological advancement across all industries today makes resource sharing a very convenient and appropriat…

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App

Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and curren…

CRYPTO CURRENCY: AN EMERGING AVENUE IN DIGITAL MARKETING

Block chain and Cryptocurrency seem to be synonymous but they are not. While block chain is the underlying technology that helps manage the digital currency, most importantly, it’s decentralized so no one person, government or business controls it.  For a few months of 2018, whole  of Silicon Valley was wrapped up in a fantasy of remaking the world order with Cryptocurrencies and a related technology called the block chain. And just as the public had been given all possible block chain content that could be written, the whole thing collapsed. The bubble popped.  Bitcoin might be the most significant financial bubble the world has ever seen so far. Every Cryptocurrency user has to do away with knowing about block chain as such which dominates the world of distributed-ledger technology. One factor favoring   the argument of Bitcoin being a bubble is that there is likely a high-volume of inexperienced investors flooding the Cryptocurrency market. And hence there are more no of tokens/coins…

WHERE LIES THE SEED OF ACHIEVEMENT- WELL ITS DESIRE!

In today’s world the success of a person is measured through the riches he has accumulated over a period of time. The first step towards riches is an innate desire to succeed. Quoting Napoleon Hill, a famous American journalist:
“It is not a wish! It is a keen, pulsating desire, which transcends 
                                      everything else”.
A successful person chooses a definite goal, places all his energy, all his will power, all his effort, everything, back of that goal. Every person who succeeds in any venture must be willing to wreck his ships and cut all sources of withdrawing back. Only by doing so can he be sure of maintaining that state of mind known as burning desire to win, essential for success. When the going gets tough and the future looks terrible, successful people pull up their spirits and fuel their desire further to reach up to the point of success. They concentrate on winning rather than on not losing. Many startup founders and CEOs don’t take salaries out…

Outsourced CMO Spreads Wings to Hyderabad, works with INCX (Crypto Exchange Startup) to manage Marketing

The owning of digital assets is still at its nascent years of evolution. A Crypto currency is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions. INCX’s platform is a part of the latest digital revolution for Crypto miners and at the same time a secure and compliant Crypto exchange. It is building one of the world’s most secure Crypto exchange platform based on block-chain. The technical know-how and the experience of the marketing team is the backbone of every Crypto project that wants to have a bright, long-term future. There is dearth of marketing professionals in India in this domain. That’s where INCX joined hands with Outsourced CMO to formulate its marketing campaigns and help INCX differentiate its business.
OCMO is now spreading its wings and shifting boundaries outside Bangalore and its popularityhas now extended to Hyderabad. Vineet’s teams of dedicated experts strive towards creating powerful brand awarene…

EFFECTS OF MACHINE LEARNING & AI ON THE MARKETING STYLE AND THE ECONOMY AS A WHOLE

Our life has transformed as we transition from an analogue to a digital world. We are connected 24*7 through technology. Apart from connected devices, cloud computing and artificial intelligence (AI), our world seems digitized in more ways than one. Our workplace has transmuted due to the impact of digitization. The business planning cycles have shrunk from years to months and now weeks. The workplace has transformed into spending more time with laptops and gadgets rather than people working in the same office.


Business models are being disturbed. Technology like AI, data analytics and cloud computing are changing the way we think and respond to our customers. The response time has drastically reduced and the definition of competition has changed. What is impossible today becomes a reality tomorrow. Our customers and competitors are getting redefined after the revolutionary digitization.

The use of Artificial Intelligence was thought of as a marketing technology that only large business…