The age of instant gratification is truly upon us with every business laying the greatest emphasis on speed. One minute noodles, pizza home delivery in less than 30 minutes; grocery, cabs and food on demand etc are the in thing. Every entrepreneur and business prides itself on its marketing professionalism, speed, agility and the ability to serve its customers in the quickest turnaround time. Yet, there are certain aspects of business that take their own sweet time to fructify. And success is one of them. · There is nothing called as instant success in business · Every success story hitting the headlines today has been crafted over years of toil, patience and perseverance. Success is neither overnight nor smooth. It has taken nearly 40 years for Apple to reach its predominant position that it is in today and even such an iconic company was just 90 days away from bankruptcy in 1997, as Jobs himself had said years later. So every business ha