Profit being the key driver of any business, all its activities are necessarily aligned to achieving this goal. Employee engagement is one of the means being increasingly employed by businesses worldwide to maximize  their profits. The latest trends in employee engagement indicate that future companies would be driven by compassionate leaders, marked by greater flexibility and much greater influence of big data…all aligned to creating engagement rich organisational cultures.   But regardless of the direction it takes in the future, employee engagement entails both monetary and physical costs. Companies typically spend massive amounts of money on incentives, benefits and reward programs. They must train and develop their employees and also spend on various supporting programs, physical and IT infrastructure. All of this plays a critical role in the success or otherwise of employee engagement.  The problem But despite such massive outlays Gallup’s poll shows that