Introduction India’s business landscape is changing at a pace that traditional leadership models cannot match. According to Economic Times, 40% of Indian startups now work with fractional executives as part of their growth strategy. This adoption marks more than a trend. It is a reflection of how the digital era has reshaped what companies expect from leaders. The combination of AI, data, and digital platforms has expanded opportunities but also intensified challenges. Startups and SMEs no longer need a permanent executive in every role. They need experienced leaders who can step in, address critical challenges, and leave behind systems that endure. That is the strength of fractional CXOs. In this blog, we explain why fractional leadership is gaining momentum in India, how the digital era makes it essential, and how we at COHIIRE are helping growing businesses access fractional leadership at the right time. What Fractional Leadership Means Today Fractional leadership i...