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Why is digital marketing important for Medium and Small Enterprises ?



One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.  One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.

Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business?

But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the digital divide by using their expertise to give shape to the digital marketing campaigns of MSMEs, keep tabs on their effectiveness and take corrective measures as and when needed.

Importance of digital marketing




Ø   It is one of the most cost-effective ways to reach your targeted customer.

   Ã˜  Digital marketing campaigns give you total freedom to change your campaigns in quick time to suit the changing demands and that too without costing you a bomb.

Ø   These campaigns help you to keep in constant touch with your customers and thus help you maintain a live contact with them 24X7

Steps needed to benefit from digital marketing?



Build an Online Store

The days of real window shopping have now been replaced by virtual window shopping.  So don’t be left behind and get a website built for your MSME if you do not have one. Make sure that the website is well maintained and displays the latest products and information as you do not want to give a bad impression to your visitors (potential customers) by displaying outdated or irrelevant information., Also remember to make the website fully compatible with mobile phone display as around 44% consumers say that they use their mobiles as an important tool to decide which product to buy or not buy.

Maintain Consistency

Customers expect and appreciate consistency from organizations across platforms.  So it is vital for MSMEs to use a consistent tone while dealing with the customers across various channels whether it is online or mobile and even personal interaction. A consistent tone creates a favorable impression in the minds of the customers and increases customer satisfaction

Be up-to-date and nimble

 One of the purposes of going digital is to be available to the potential clients and customers 24X7 whereby people interested in your products are able to get the product description from where ever they want and at whatever time they want. Not only that they must be able to order/purchase their desired product round the clock. Thus it is imperative that your digital footprint is up-to-date in every aspect – product price, quantity available,  product dimensions etc otherwise a situation may arise wherein the customer orders a product after spending considerable time on zeroing in on the desired product but it turns out to be out of stock.  Such a situation reflects poorly on your organisation and may turn the visitor permanently away from your company.

So prepare a proper digital marketing strategy and ensure its proper implementation so as to reap the incremental benefits of digital marketing and take your company on the flight of success.



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The Shared Economy Concept, at its core, is based on the most efficient use of money and resources. In the era of start-ups, gathering the resources is the most challenging aspect of any start-up. The broader vision of the founders of a start-up need to be simplified into micro plans so as to achieve the objective initially set. These micro plans focus on the resource requirements of the start –up. By resource requirement we mean all the tangible and intangible forces which are needed to build up the venture. It includes manpower requirements, space requirements and funding to name a few. Since the funds available to a start-up are usually limited, manpower planning plays a crucial role. An essential ingredient to effective leadership is to manage the resources efficiently. As the funds are limited, resource sharing can play an important role in the success of the venture. The technological advancement across all industries today makes resource sharing a very convenient and appropri...

Why should Startups look at unsuccessful entrepreneurs as business mentors?

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist. We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us. So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal . Yes we are talking about unsuccessful entrepreneurs! Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years. They fail not because of want of dedication, effort or enthusiasm but despi...