One of the key differentiators of the
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target audience with ease, simplicity and at very low cost. Cost is always a
concern for most MSMEs.
Why would anyone not want to use the
power of the internet with over 3 billion users to further the cause of their
own business?
But it is a fact that deploying digital
marketing for their own benefit seems a herculean task for many MSMEs as they
feel that they are not adept nor attuned for the digital world, they also tend
to think that they will not reach their target market or they simply do not
have adequate information, lack sufficient human resource and tools to manage
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Importance of digital marketing
Ø It is one of the most cost-effective ways to reach your targeted
customer.
Ø Digital marketing campaigns give you total freedom to change your
campaigns in quick time to suit the changing demands and that too without
costing you a bomb.
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customers and thus help you maintain a live contact with them 24X7
Steps needed to benefit from digital
marketing?
Build an Online Store
The days of real window shopping have now
been replaced by virtual window shopping.
So don’t be left behind and get a website built for your MSME if you do
not have one. Make sure that the website is well maintained and displays the
latest products and information as you do not want to give a bad impression to
your visitors (potential customers) by displaying outdated or irrelevant
information., Also remember to make the website fully compatible with mobile
phone display as around 44% consumers say that they use their mobiles as an
important tool to decide which product to buy or not buy.
Maintain Consistency
Customers expect and appreciate consistency
from organizations across platforms. So
it is vital for MSMEs to use a consistent tone while dealing with the customers
across various channels whether it is online or mobile and even personal
interaction. A consistent tone creates a favorable impression in the minds of
the customers and increases customer satisfaction
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One
of the purposes of going digital is to be available to the potential clients
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want. Not only that they must be able to order/purchase their desired product
round the clock. Thus it is imperative that your digital footprint is
up-to-date in every aspect – product price, quantity available, product dimensions etc otherwise a situation
may arise wherein the customer orders a product after spending considerable
time on zeroing in on the desired product but it turns out to be out of stock. Such a situation reflects poorly on your
organisation and may turn the visitor permanently away from your company.
So prepare a proper digital marketing strategy and ensure its proper implementation so as to reap the incremental
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