Skip to main content

Do marketers need to worry about job losses in AI dominated future ? (Part 1)




The age of AI driven automation is well and truly upon us. Pizza Hut is experimenting with robots called Pepper and virtual assistants like Siri and Alexa are a reality now.

According to Pizza Hut the experiment with Pepper will not only make the customer service faster and more efficient but will also make it easier for people to customize their orders. The company expects a reduction in customers’ wait time for orders and far superior and personalized user experience. This does indeed represent a threat to the first line of marketing personnel. 

Although it is equally true, that Pepper has not been so successful outside Japan, where it is sometimes available at hotel lobbies as a virtual concierge and was actually fired from a Scottish grocery for less than satisfactory performance! But this can be seen as a step in the learning curve for AI controlled robotics and as we all know that this learning curve is indeed quite sharp.

 Marketeers are confused as to how to react to the implications of AI and are yet to clearly understand its impact it on their jobs because AI has the potential of creating big winners across the marketing segments as well as create big losers at the same time.

AI more important to humanity than electricity or fire

Google CEO Sundar Pichai had some time back called AI, "more important to humanity than electricity or fire." Marketing is seeing a shift from mobile-first age to the AI powered age, but most marketeers are still not certain about the implications of AI on their domain.




Will AI take away marketing jobs?

Along with this comes the dreaded question - Will the rise of AI have an adverse impact on marketing jobs?

The answer is Yes and No

Yes, indeed some low-level marketing jobs will be lost to robotics and automation. Companies may not have a choice but to automate and use AI for much of mid-level marketing functions if they want to survive.

Change, adapt and evolve for artificially intelligent future

But marketing as a whole will not only survive but thrive in the age of AI and automation provided it changes, adapts and evolves to fit in an artificially intelligent future.

In fact, AI may make the life of a marketeer easier as he will have the perfect data at hand to prove what kind of marketing works and which kind doesn't work. He could use the power of AI for lead scoring as exemplified by Harley Davidson that increased sales leads by over 200 per cent by using an AI-powered system that scored leads “in a much more intelligent way.”

According to Outsourced CMO founder Vineet Arya, marketeers who have the ability to use Big data solutions and other AI techniques to indulge in a smarter search to quickly and more efficiently analyse customers, their tastes, preference, buying patterns etc stand to gain by the advances in AI. 
The use of AI will give marketers the tool to make more relevant and better targeted advertisements that can be pushed to different categories of customers.

Intelligent analysis

Already, the large amount of data churned out by artificial intelligence marketing solutions gives a marketeer valuable insights into an ever-increasing number of relevant metrics. This allows them to gauge important trends and customer behavior pattern that facilitates the creation of personalized marketing campaigns and strategies.

Immediate threat




Customer-facing activities including marketing automation, support, and service in addition to IT and supply chain management are predicted to be the most affected areas by AI in the next five years.

To be continued in Part 2 ....

Comments

  1. I have tried using artificial intelligence in business and I am happy to see the results. Who could have guessed that I can multiply my income manifold times simply by getting acquainted with machine learning?

    ReplyDelete
  2. That's true Jim but is going to change the way marketeers work & probably eliminate entry level marketing jobs

    ReplyDelete
  3. Nice post.Thanks for sharing this article with us.Keep posting!!!
    Placement consultancy in chennai

    ReplyDelete
  4. That is definitely real Jack nonetheless will almost certainly switch exactly how marketers deliver the results & in all probability wipe out novice promotion job opportunities here more Redirect Http to Https.

    ReplyDelete

  5. It was an awesome information.. keep sharing.. I adore your websites way of raising the awareness on your readers.
    very nice information you share with us
    thanks for such a useful information
    Job consultancy in chennai
    | Recruitment consultancy in chennai
    | Best job consultant in chennai contact number

    ReplyDelete
  6. It is truly a practical blog to find some different resource to include my knowledge. ISO Training 

    ReplyDelete

Post a Comment

Popular posts from this blog

How can an entrepreneur enter a saturated market?

Marketers react to a saturated market in different ways. Many are discouraged by the very thought of entering a saturated market, others find it tough to survive in such market yet there are other entrepreneurs who not only survive but grow in a saturated market. Then there are those who are at the start of their business journey but are unfazed by a market filled with potential competitors and carve out a niche for themselves in this very market.
So what is the secret of winning business in a saturated market?




A saturated market is, in fact, a thriving market with tremendous demand and hence offers a great opportunity for growth. Thus entrepreneurs need not be intimidated by a saturated market. Instead, they should see it as an opportunity to tap into the tremendous demand that is the hallmark of such a market.
According to Seena Sharp the author of Competitive Intelligence Advantage, a saturated market is a sign that there is a lot of opportunity in the market. She is of the opinio…

EFFECTS OF MACHINE LEARNING & AI ON THE MARKETING STYLE AND THE ECONOMY AS A WHOLE

Our life has transformed as we transition from an analogue to a digital world. We are connected 24*7 through technology. Apart from connected devices, cloud computing and artificial intelligence (AI), our world seems digitized in more ways than one. Our workplace has transmuted due to the impact of digitization. The business planning cycles have shrunk from years to months and now weeks. The workplace has transformed into spending more time with laptops and gadgets rather than people working in the same office.


Business models are being disturbed. Technology like AI, data analytics and cloud computing are changing the way we think and respond to our customers. The response time has drastically reduced and the definition of competition has changed. What is impossible today becomes a reality tomorrow. Our customers and competitors are getting redefined after the revolutionary digitization.

The use of Artificial Intelligence was thought of as a marketing technology that only large business…

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App

Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and curren…