Skip to main content

A US based MNC works with Outsourced CMO to launch their initiative in India




Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies.

This year of the more than 1.5 million young people who will graduate from engineering schools in India less than 1% will be hired by the Top-20 companies in India’s most sought-after IT industry. This is because most graduates are not job-ready when they leave their colleges. With its legendary strengths in knowledge creation and learning solutions, Wiley is unveiling a powerful job-readiness program in India in collaboration with industry and business leaders to addresses this widening skill gap, called WileyNxt.

For marketing this service in a highly competitive business landscape, the USD 2 billion transnational corporation has chosen Outsourced CMO because it wanted seasoned marketing experts for this initiative. Wiley approached OCMO in full knowledge that despite its well-known pedigree in the learning solutions space, its premier Nxt program would be tough to sell in a highly price-sensitive and largely disorganized marketplace spilling over with a gaggle of small players making similar offers at much lower price points.     

John Wiley & Sons, Inc, a New York based MNC sought out OCMO primarily because it wanted not only an experienced CMO but an agile, innovation-driven marketing team around him that could take off fast and work non-stop with a proven sense of ownership. Neither hiring its own full-time resource or leaning on an external agency would have worked and so for the two billion-dollar MNC, OCMO appeared to be not only the right but the obvious choice for marshalling resources and leading its complex marketing battle.

To all of us in OCMO, the trust reposed in our relatively new idea by a global giant is a matter of satisfaction and some pride. More importantly, it is a reason for us to work even harder to delight the companies we work with. 

Comments

  1. Nice blog..! I really appreciate...Thank you for sharing such amazing content with us, search here PEO Companies Colorado for best services.

    ReplyDelete

Post a Comment

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge ...

The Role of Interim CXO’s in Crisis Management

  Crisis management protects the stability and image of a company during unanticipated circumstances. A crisis strategy helps companies to react fast, lower downtime, and keep operations running as they should.   With their knowledge and leadership, Fractional CXOs or Interim CXOs are quite helpful in handling crises like an expert. Their capacity to create effective solutions allows companies to be competitive even in trying circumstances, safeguard employees, and maintain operations.   The impact of Interim CXOs: Working with Flexi CXOs allows companies to access seasoned experts who can provide strategic insight and enable them to weather unpredictability while safeguarding development and stability.   1. Expertise and Experience Interim leaders offer a great reservoir of information from many sectors. They manage difficult circumstances, such operational alignment or financial reorganization. Their capacity to apply several approaches guarantees t...

The Future of Work: How Fractional Executives Are Shaping Leadership Culture

  The way we work is undergoing a seismic transformation. Remote work, evolving market demands, and the rise of the gig economy are reshaping traditional notions of employment. As businesses adapt, leadership models are also evolving to meet these new challenges. Fractional executives have emerged as a vital force in this transformation, driving a leadership culture that changes with time.  The Changing Landscape of Work Workplace dynamics have shifted dramatically in recent years. Remote work has become a standard practice, enabling companies to tap into global talent pools. The gig economy has normalized project-based work, emphasizing outcomes over hours clocked. Businesses are now prioritizing specialized skills and adaptable leadership for better culture and outcomes. These changes have redefined leadership. Traditional, full-time C-suite roles are giving way to flexible models that align with the modern workforce’s demands. This shift is not just about cost-saving,...