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A US based MNC works with Outsourced CMO to launch their initiative in India




Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies.

This year of the more than 1.5 million young people who will graduate from engineering schools in India less than 1% will be hired by the Top-20 companies in India’s most sought-after IT industry. This is because most graduates are not job-ready when they leave their colleges. With its legendary strengths in knowledge creation and learning solutions, Wiley is unveiling a powerful job-readiness program in India in collaboration with industry and business leaders to addresses this widening skill gap, called WileyNxt.

For marketing this service in a highly competitive business landscape, the USD 2 billion transnational corporation has chosen Outsourced CMO because it wanted seasoned marketing experts for this initiative. Wiley approached OCMO in full knowledge that despite its well-known pedigree in the learning solutions space, its premier Nxt program would be tough to sell in a highly price-sensitive and largely disorganized marketplace spilling over with a gaggle of small players making similar offers at much lower price points.     

John Wiley & Sons, Inc, a New York based MNC sought out OCMO primarily because it wanted not only an experienced CMO but an agile, innovation-driven marketing team around him that could take off fast and work non-stop with a proven sense of ownership. Neither hiring its own full-time resource or leaning on an external agency would have worked and so for the two billion-dollar MNC, OCMO appeared to be not only the right but the obvious choice for marshalling resources and leading its complex marketing battle.

To all of us in OCMO, the trust reposed in our relatively new idea by a global giant is a matter of satisfaction and some pride. More importantly, it is a reason for us to work even harder to delight the companies we work with. 

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