Models, Systems and Tools to improve your Marketing On behalf of Outsourced CMO ( OCMO), I wish all our readers and well wishers a very Happy and Prosperous New Year 2018. I believe beginning of year is a good time to Evaluate the Marketing performance of your Enterprise, Startup, Small /Medium sized business in the past year and put Marketing Processes in place to make sure that 2018 is going to be much better than 2017. As the old saying goes ‘If anything can go wrong, it will.’’ It is a well known fact derived from research across companies over the years that most companies have inadequate control procedures. Key aspects of the lack of marketing control processes are: · Small companies do poorer job of setting clear objectives and establishing systems to evaluate performance · About 1/3 rd of companies have no regular review procedures for understanding problems from their products ...
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