What is the common thread that runs between Airbnb, Uber and Ola?  Well! All of them are shining examples of a shared economy which is based on access not on ownership.  Shared economy is an idea whose time has come, driven by the internet revolution, the paucity of a resource vis a vis demand, high cost of a resource and digital economy which enables sharing of a highly coveted resource at an affordable cost that makes such sharing beneficial for all related parties . It is not that shared economy deals with only the physical resources but it has been playing an important part in sharing of human resources too in the business domain. Looking at various C-suite expertise around the world we find that companies have been successfully sharing expert human resources for a long time. Outsourced Chief Training  Officers (CTOs)  have been in vogue for decades now. Businesses are also comfortable with the idea of working with outsourced Chief Financial Officers (CFOs).  S

Startups by their very nature are young and restless as they have big dreams in their eyes supplemented by zeal, determination and never say die attitude. In their youthful enthusiasm, many a times they plunge into ‘doing’ an activity without the requisite planning and attention to details. They fail to prepare adequately for the consequences of their actions often with disastrous results.  Thus to achieve their aims they must temper their youthful energy with oodles of experience to strike the right balance as teams like Chennai Super Kings have done by opting to rope in their star performer MS Dhoni and veteran spinner Harbhajan Singh. This is despite the fact that T20 is said to be a game for the young.  Why have they done so? Because they realize the importance of experience and leadership to the success of the team. And we at Outsourced CMO are in the business of providing the right kind of leadership and motivation to your teams to strike gold. Similarly

Ben Stokes fetched Rs 12.5 cr from Rajasthan Royals, while Jaydev Unadkat, Manish Pandey and Lokesh Rahul had the teams go gaga over them in the latest edition of the IPL auction. Eight teams spent an awesome Rs 431.7 cr in the 2018 IPL auction, trading 187 players.   To a layman, this would seem to be an exorbitant splurging of money as the players are contracted just for the duration of IPL and are free to play anywhere in the world and for any team, they want to, for the rest of the year. But this has an important lesson for us as business people i.e. of not weighing the contribution of a resource towards the ultimate goal by the time spent but by its utility, expertise, ROI and fit with what we want to achieve. Businesses, especially Medium and Small Businesses must take a cue from the strategies adopted by teams at IPL teams, and work to maximize their marketing returns by investing in correct resources like Outsourced CMO , without bothering about the time such