Skip to main content

Does this IPL bidding for players sound similar to your business strategy ??




Ben Stokes fetched Rs 12.5 cr from Rajasthan Royals, while Jaydev Unadkat, Manish Pandey and Lokesh Rahul had the teams go gaga over them in the latest edition of the IPL auction. Eight teams spent an awesome Rs 431.7 cr in the 2018 IPL auction, trading 187 players. 

To a layman, this would seem to be an exorbitant splurging of money as the players are contracted just for the duration of IPL and are free to play anywhere in the world and for any team, they want to, for the rest of the year.

But this has an important lesson for us as business people i.e. of not weighing the contribution of a resource towards the ultimate goal by the time spent but by its utility, expertise, ROI and fit with what we want to achieve.

Businesses, especially Medium and Small Businesses must take a cue from the strategies adopted by teams at IPL teams, and work to maximize their marketing returns by investing in correct resources like Outsourced CMO, without bothering about the time such resources spend with them long as their objectives are met.  Working with Outsourced CMO would save you the need for finding the perfect person to drive your marketing effort and then hiring and training him/her, a time intensive and capital intensive exercise.

We are acutely aware that it is the MSMEs and startups that need excellentmarketeers the most, as their whole existence depends a lot on sound marketing efforts. This requires expertise to not only make efficient business plans, improve brand loyalty and visibility, conduct market research and improve efficiency but also an ability to respond with agility to the changing marketing landscape.

Added to this is the irrefutable fact that startups and MSMEs can’t match the established players in their ability to pay for the services of qualified and experienced marketing professionals for the whole year. 






And this is exactly where we at Outsourced CMO can help you by becoming a part of your team by driving your marketing decisions. This would relieve you of the worries of absence of first-rate marketing professionals as we put in place a team of excellent professionals to work as the marketing arm of your company.

We know that persons with sound marketing skills are in huge demand and thus have been out of reach of smaller players till now. But we, at Outsourced CMO have taken it upon ourselves to address this paucity of first-rate marketingprofessionals for MSMEs and startups and strive for the best results at the most optimum cost to you, till such time that you wish, with no strings attached.

Another interesting feature of this year’s IPL auction is that most of the teams retained just 2-3 players of the permissible 5 in squads that range from 19-25 players.  All this was done with an eye on getting the best possible teams that could take a shot at winning the tournament.  It was a conscious choice for the team owners.

But in a startup and many MSMEs such a large churn is not out of choice but a compulsion dictated by the market conditions, changes in strategy and products and customer response. This leads to many complications like loss of direction, lack of adequate number of team members, lower productivity, increase in recruitment and training overheads etc.

Believe us when we say all of these speed-breakers are avoidable. We, at Outsourced CMO would make these speed-breakers redundant for you.

Want to know how we do it? Just drop a mail at vineet@outsourcedcmo.in  or give a ring on 9880216421 !!!

Comments

  1. Thanks for featuring such a great Article on lifestyle news
    I would surely love to read more articles related to lifestyle News
    Do keep writing. Kudos to your work.

    http://makemeshock.com/blog/quick-stats-ipl-2018-final-csk-vs-srh/

    ReplyDelete

Post a Comment

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge ...

Expanding into New Markets: Leveraging Fractional CXOs for Strategic Growth

  Expanding into a new market can feel like a massive leap, especially when you're not ready to commit to a full-time executive team. The stakes are high, and there are often unknowns that come with breaking into new territories—whether it’s business challenges, cultural differences, or just understanding the customer base.   That’s where fractional CXOs step in. These experienced leaders work part-time, giving you the strategic support you need without the long-term financial commitment. If you're aiming to break into new markets without taking on too much risk, this approach could be the solution that you're looking for. It’s a smarter, more flexible way to tap into expertise without locking yourself into a full-time leadership position. Why Fractional CXOs Are Perfect for Market Expansion Flexible to Your Needs : The best part about Fractional CXOs is that you can bring them in for a specific project, a particular phase of your expansion, or for just a few month...

The Role of Interim CXO’s in Crisis Management

  Crisis management protects the stability and image of a company during unanticipated circumstances. A crisis strategy helps companies to react fast, lower downtime, and keep operations running as they should.   With their knowledge and leadership, Fractional CXOs or Interim CXOs are quite helpful in handling crises like an expert. Their capacity to create effective solutions allows companies to be competitive even in trying circumstances, safeguard employees, and maintain operations.   The impact of Interim CXOs: Working with Flexi CXOs allows companies to access seasoned experts who can provide strategic insight and enable them to weather unpredictability while safeguarding development and stability.   1. Expertise and Experience Interim leaders offer a great reservoir of information from many sectors. They manage difficult circumstances, such operational alignment or financial reorganization. Their capacity to apply several approaches guarantees t...