Which is better - No. of Transactions or revenue ?

www.outsourcedcmo.in

The only success metric for a company is the number of revenue paying customers , If there are millions of social followers but they do not convert into paying customers or repeat customers than what's the point.

Focusing on getting more social media followers is like directing your energies in getting window shoppers for retail outlet who will come but will not transact .

Once you have decent number of revenue paying customer than getting social followers would be very very easy or i would say that they will come automatically

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Why should Startups look at unsuccessful entrepreneurs as business mentors?

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We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us.
So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal. Yes we are talking about unsuccessful entrepreneurs!
Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years.
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Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
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