Skip to main content

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App




Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and currently the team is working on ensuring success for a couple of App-only businesses.

Even if a firm has an in-house marketing team, app marketing is a whole new ball game that requires sensing the market right and applying some innovative marketing approach. Who better than the experienced team of Outsourced CMO could do the job. OCMO’s team of senior experts with a hold on crisp and fast marketing provided the strategies for Vidal Healthcare App’s perfect launch. The campaigns are being designed keeping in mind the target audience. The strategic action plan pitched in by our team specifically focuses on the steps to move in a new direction considering the market competition, pricing and distribution.

It is always a challenging job to define the right customer base or the intended target users for a company that is jumping onto a new line of business but with OCMO as their marketing partners it was a smooth first step. Being a leader in judging the markets and providing perfect and rewarding marketing strategies along with good knowledge of marketing app-based businesses, Outsourced CMO was a spot-on choice. All the campaigns that are being designed are not only creative and engaging for the customers but also focus on maximizing the ROI from the giving budget.

We are sure that partnering with the experienced marketeers at Outsourced CMO will go a long way towards understanding and developing a stable customer base for this healthcare app in the coming future!

Labels:

Comments

Post a Comment

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge ...
134 comments
Read more

SHARING IS CARING !..... EVEN FOR STARTUPS !

The Shared Economy Concept, at its core, is based on the most efficient use of money and resources. In the era of start-ups, gathering the resources is the most challenging aspect of any start-up. The broader vision of the founders of a start-up need to be simplified into micro plans so as to achieve the objective initially set. These micro plans focus on the resource requirements of the start –up. By resource requirement we mean all the tangible and intangible forces which are needed to build up the venture. It includes manpower requirements, space requirements and funding to name a few. Since the funds available to a start-up are usually limited, manpower planning plays a crucial role. An essential ingredient to effective leadership is to manage the resources efficiently. As the funds are limited, resource sharing can play an important role in the success of the venture. The technological advancement across all industries today makes resource sharing a very convenient and appropri...
1 comment
Read more

Project-Based Leadership: How Fractional CXOs Drive Success in Targeted Initiatives

  In today’s business world, companies increasingly turn to fractional CXOs to manage short-term, high-impact projects. These part-time executives provide specialized leadership, taking on critical roles that drive business success without the full-time commitment. Whether it's scaling operations, launching products, or optimizing internal processes, fractional CXOs have become the go-to solution for project-based leadership. Let's explore the various ways in which Flexi-CXOs stand out for businesses: Role of Fractional CXOs in Short-Term Projects Fractional CXOs are experts in their respective fields who come in for specific projects and bring years of experience. They work as interim leaders, overseeing numerous areas, including finance, operations, technology, and marketing. Sometimes, businesses need an interim leader to step in for a specific project and do not require permanent leadership. These executives thrive in fast-changing environments, quickly assessing cha...
Post a Comment
Read more