Skip to main content

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App




Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and currently the team is working on ensuring success for a couple of App-only businesses.

Even if a firm has an in-house marketing team, app marketing is a whole new ball game that requires sensing the market right and applying some innovative marketing approach. Who better than the experienced team of Outsourced CMO could do the job. OCMO’s team of senior experts with a hold on crisp and fast marketing provided the strategies for Vidal Healthcare App’s perfect launch. The campaigns are being designed keeping in mind the target audience. The strategic action plan pitched in by our team specifically focuses on the steps to move in a new direction considering the market competition, pricing and distribution.

It is always a challenging job to define the right customer base or the intended target users for a company that is jumping onto a new line of business but with OCMO as their marketing partners it was a smooth first step. Being a leader in judging the markets and providing perfect and rewarding marketing strategies along with good knowledge of marketing app-based businesses, Outsourced CMO was a spot-on choice. All the campaigns that are being designed are not only creative and engaging for the customers but also focus on maximizing the ROI from the giving budget.

We are sure that partnering with the experienced marketeers at Outsourced CMO will go a long way towards understanding and developing a stable customer base for this healthcare app in the coming future!

Labels:

Comments

Post a Comment

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge ...
137 comments
Read more

The Future of Work: How Fractional Executives Are Shaping Leadership Culture

  The way we work is undergoing a seismic transformation. Remote work, evolving market demands, and the rise of the gig economy are reshaping traditional notions of employment. As businesses adapt, leadership models are also evolving to meet these new challenges. Fractional executives have emerged as a vital force in this transformation, driving a leadership culture that changes with time.  The Changing Landscape of Work Workplace dynamics have shifted dramatically in recent years. Remote work has become a standard practice, enabling companies to tap into global talent pools. The gig economy has normalized project-based work, emphasizing outcomes over hours clocked. Businesses are now prioritizing specialized skills and adaptable leadership for better culture and outcomes. These changes have redefined leadership. Traditional, full-time C-suite roles are giving way to flexible models that align with the modern workforce’s demands. This shift is not just about cost-saving,...
Post a Comment
Read more

The ROI of Fractional CXOs: Leadership That Delivers

  Having the right leadership can transform a business, but finding and affording top-tier executives full-time isn’t always feasible. Fractional CXOs offer a smarter alternative: access to expert leadership on-demand, without the commitment of a permanent hire. Let’s dive into the ROI of Fractional CXOs and why they’re becoming a go-to solution for businesses seeking impactful results. Immediate Value Without Delay Time is critical, especially when your business is facing challenges or pursuing growth opportunities. Fractional CXOs step in quickly and start delivering value from day one. Their ability to hit the ground running means your business can address key issues without waiting months for a hire to settle in. Specialized Expertise Without Long-Term Commitment Hiring full-time leadership is a big commitment, both in terms of cost and time. Fractional CXOs solve this challenge by offering deep expertise tailored to your specific needs—whether it’s scaling operations,...
Post a Comment
Read more