Skip to main content

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App




Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and currently the team is working on ensuring success for a couple of App-only businesses.

Even if a firm has an in-house marketing team, app marketing is a whole new ball game that requires sensing the market right and applying some innovative marketing approach. Who better than the experienced team of Outsourced CMO could do the job. OCMO’s team of senior experts with a hold on crisp and fast marketing provided the strategies for Vidal Healthcare App’s perfect launch. The campaigns are being designed keeping in mind the target audience. The strategic action plan pitched in by our team specifically focuses on the steps to move in a new direction considering the market competition, pricing and distribution.

It is always a challenging job to define the right customer base or the intended target users for a company that is jumping onto a new line of business but with OCMO as their marketing partners it was a smooth first step. Being a leader in judging the markets and providing perfect and rewarding marketing strategies along with good knowledge of marketing app-based businesses, Outsourced CMO was a spot-on choice. All the campaigns that are being designed are not only creative and engaging for the customers but also focus on maximizing the ROI from the giving budget.

We are sure that partnering with the experienced marketeers at Outsourced CMO will go a long way towards understanding and developing a stable customer base for this healthcare app in the coming future!

Labels:

Comments

Post a comment

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.
Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business?
But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the digital divide by u…
78 comments
Read more

Marketing Control Processes to put in place for 2018 !

Models, Systems and Tools to improve your Marketing



On behalf of Outsourced CMO ( OCMO), I wish all our readers and well wishers a very Happy and Prosperous New Year 2018.
I believe beginning of year is a good time to Evaluate the Marketing performance of your Enterprise, Startup, Small /Medium sized business in the past year and put Marketing Processes in place to make sure that 2018 is going to be much better than 2017. As the old saying goes ‘If anything can go wrong, it will.’’
It is a well known fact derived from research across companies over the years that most companies have inadequate control procedures. Key aspects of the lack of marketing control processes are: ·Small companies do poorer job of setting clear objectives and establishing systems to evaluate performance
·About 1/3 rd of companies have no regular review procedures for understanding problems from their products
·Almost half of companies fail to compare and analyze their 4Ps including pricing, warehousing or distribut…
6 comments
Read more