When your dreams are bigger than your budgets, SHARE!

Every business wants to grow fast.

All businesses want to cut costs. But is it possible for businesses to grow fast and at the same time cut marketing costs? Until recently that question was rhetorical with only one possible answer: NO.

But in the digital world of virtual enterprise and agile startups, a whole new business ecosystem has emerged, where every rule is being rewritten every day. Far from the days of monopolies and proprietorial monoliths, in this new business habitat, enterprises grow at mind-boggling speeds by ‘sharing’ not by owning.

From office spaces and data to logistics and key human resources, success in today’s business depends on how smartly you can “share” and “network”. And in this space sure it is absolutely possible for businesses to grow fast and cuts marketing costs both at the same time!

Outsourced CMO is an idea based on sharing that is helping companies scale rapidly at low costs simply by discarding the archaic business obsession with exclusively owning every resource.

Read this article published in the Financial Express for a closer look of how and why the Outsourced Chief Marketing Officer is helping new age enterprises with big ideas and small budgets live out their billion-dollar dreams.

Comments

Why should Startups look at unsuccessful entrepreneurs as business mentors?

Entrepreneurs, particularly startup entrepreneurs are risk takers. We do not conform to the norms of safe play but are always on the lookout to push the boundary of trade and commerce to develop new opportunities and markets sometimes even where none exist.

We know that failure is the stepping stone to success and are not deterred by our own failures but press on towards our goal with single minded determination and take the help of people who have got the experience and calibre to help us.
So why is it that we do not even think of taking the help of people who have done it and seen it all but were unable to achieve their goal. Yes we are talking about unsuccessful entrepreneurs!
Anyone who embarks on the entrepreneurial journey dreams of his startup achieving great heights in the days to come but the unsavoury reality is that 90% of startups in India fail within the first 5 years.
They fail not because of want of dedication, effort or enthusiasm but despite that due to common mistakes …

Outsourced CMO is no more a path less trodden

Money View, one of the fastest growing start-up in consumer lending space with over 10m app downloads till date, joins the growing family of Outsourced CMO.
But what made Money View, which already had a fully functional and successful marketing team, hire us? Instead of opting for a more conventional route of hiring a CMO? Because only Outsourced CMO, by virtue of our unique model, is able to offer the perfect blend of CMO function and marketing consultancy. And most young organisations growing at phenomenal pace will not only need a robust marketing function but also a strong external, perspective with extensive multi-sector experience.
Outsourced CMO has over the years been able to successfully resolve the pain point of startups / SME of hiring senior experienced marketing professionals at an affordable cost which has benefited these companies to control the ballooning resource cost.
OCMO has demonstrated its capability to handle the entire marketing function of companies, from strate…

Why sharing human talent is a good idea for businesses?

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.But this comes with its own set of challenges that confront every part of the society and business is no exception.
Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.
Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their …

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