When your dreams are bigger than your budgets, SHARE!

Every business wants to grow fast.

All businesses want to cut costs. But is it possible for businesses to grow fast and at the same time cut marketing costs? Until recently that question was rhetorical with only one possible answer: NO.

But in the digital world of virtual enterprise and agile startups, a whole new business ecosystem has emerged, where every rule is being rewritten every day. Far from the days of monopolies and proprietorial monoliths, in this new business habitat, enterprises grow at mind-boggling speeds by ‘sharing’ not by owning.

From office spaces and data to logistics and key human resources, success in today’s business depends on how smartly you can “share” and “network”. And in this space sure it is absolutely possible for businesses to grow fast and cuts marketing costs both at the same time!

Outsourced CMO is an idea based on sharing that is helping companies scale rapidly at low costs simply by discarding the archaic business obsession with exclusively owning every resource.

Read this article published in the Financial Express for a closer look of how and why the Outsourced Chief Marketing Officer is helping new age enterprises with big ideas and small budgets live out their billion-dollar dreams.

Comments

Why sharing human talent is a good idea for businesses?

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.But this comes with its own set of challenges that confront every part of the society and business is no exception.
Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.
Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their …

“OUTSOURCED CMO” is now registered Trademark

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brandOutsourcedCMOhas helped companies gain recognition within various markets and continue to do so. And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now! This means we at Outsourced CMO hold exclusive rights to use this brand nameand no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers.
Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, strengthening communities, increased ind…

ENTREPRENEURS ARE NOT BORN, THEY ARE MADE....

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs.
But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent.
The entrepreneur of today works backwards on his visio…

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