Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomers to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives.   This necessarily means that any company   wanting to win today must make full use of the Internet and the social media and must be digitally accessible at all times. But why is Gen Z so important for marketers? Well, for starters Gen Z represents USD 44 billion in purchasing power, as reported by the “Uniquely Gen Z” study conducted by the IBM Institute for Business Value.  The Gen Z is a market of high but fickle spenders with no strong brand loyalties, the study found. Seventy five per c...

Wiley a US $ 2 billion publishing legend based in the US, has hired OCMO to market Wiley Nxt, a new age initiative that harnesses its massive knowledge creation and distribution strengths to upskill engineering grads for jobs in top IT companies. This year of the more than 1.5 million young people who will graduate from engineering schools in India less than 1% will be hired by the Top-20 companies in India’s most sought-after IT industry. This is because most graduates are not job-ready when they leave their colleges. With its legendary strengths in knowledge creation and learning solutions, Wiley is unveiling a powerful job-readiness program in India in collaboration with industry and business leaders to addresses this widening skill gap, called WileyNxt. For marketing this service in a highly competitive business landscape, the USD 2 billion transnational corporation has chosen Outsourced CMO because it wanted seasoned marketing experts for this initiative. Wiley ap...