Skip to main content

How not to lose attention of Gen Z in the 8 seconds that you have?



Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomers to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives. 

This necessarily means that any company  wanting to win today must make full use of the Internet and the social media and must be digitally accessible at all times.

But why is Gen Z so important for marketers?




Well, for starters Gen Z represents USD 44 billion in purchasing power, as reported by the “Uniquely Gen Z” study conducted by the IBM Institute for Business Value.  The Gen Z is a market of high but fickle spenders with no strong brand loyalties, the study found. Seventy five per cent of the people in the study said they spend more than half of what they get on discretionary goodies. But ,what’s more significant is that 52 per cent of them will hop from one brand to another without the slightest thought if they aren’t happy, according to a report by the National Retail Federation, USA.

Secondly, the Gen Z population is swelling rapidly around, led by  India. By the end of 2019, one in every three human on planet earth will be a Gen Z’er to coin a phrase. A whopping 472 million of them will be in just one nation: India.  Thus connecting with this influential group would continue to gain in importance for retailers and businesses. But it is not so easy, especially keeping in mind the fact that Gen Z has an attention span of just 8 seconds compared to the span of 12 seconds of the millennials.


So how to connect when you have only 8 seconds to gain attention? 




Every person loves his or her language and Gen Z is no exception. So you will have to:

Communicate in Gen Z language:

Gen Z is particularly adept at using emojis, memes, animated GIFs and the visual medium. If you make proper use of these elements in your marketing communication then you have a greater chance of catching attention and sustaining it for the period of your communication.

 Be active on social media

It is no secret that Gen Z is an active social media user. So marketers have to be present across various social media channels. Remember, just churning out videos, article and blogs with regularity will not do the trick as far as this generation is concerned. It is an interactive generation, so you must be ready with pictures, reviews, polls, comments, quizzes and user generated content. You must also respond to comments and chats.

Focus more on mobile devices

Your website and marketing messages must be optimized for mobile devices too.  You could invest in a mobile app and/or take advantage of mobile push notifications.

Why?

Because Gen Z is a multi-device user. According to an IBM study, 66% of Gen Z often uses more than one device at the same time. So, whatever you do it must give a seamless customer experience across all devices.

Use the power of personalization


Gen Z loves personalization. As far as possible, personalize all your marketing efforts. It could be in the form of SMS, tailor-made lists, a chance to create something for themselves or displaying advertisements for products recently visited and this is sure to pay you rich returns. 


Does all this seem a tall order? Do not let it faze you. We at Outsourced CMO would be more than happy to help you connect with Gen Z.

Comments

Popular posts from this blog

Why sharing human talent is a good idea for businesses?

Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.But this comes with its own set of challenges that confront every part of the society and business is no exception.
Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AIand automation for a variety of purposes,the use of various software, 3 D printing, collaborative consumption etc.
What is the issue ?
But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.
Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their …

“OUTSOURCED CMO” is now registered Trademark

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brandOutsourcedCMOhas helped companies gain recognition within various markets and continue to do so. And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now! This means we at Outsourced CMO hold exclusive rights to use this brand nameand no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers.
Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, strengthening communities, increased ind…

ENTREPRENEURS ARE NOT BORN, THEY ARE MADE....

An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs.
But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent.
The entrepreneur of today works backwards on his visio…