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Edutech leader ABC hires OCMO



ABC for Technology a Bangalore-based Edutech bellwether has hired OCMO to helm its marketing & growth function.

ABC is a new-age professional training school that creates, curates and imparts knowledge designed to prime grads for employment in the IT industry. The online and offline courses are in Java, Python, Testing, Data Science and Full-Stack.

ABC’s programs are marked by their relevance to current and future industry needs and instructional simplicity. The courses prepare young grads for entry and fast growth in leading IT companies.

For expanding its foothold in this highly competitive business arena, ABC was looking for a partner with a proven track record, a flexible, cost-effective delivery model and vast experience. It’s search ended with OCMO because it’s unique co-hire model checked all its boxes.

The model is a win-win proposition as it gives ABC the services of a seasoned marketing veteran and his entire network of resources to both engineer and execute a winning strategy. The OCMO functions exactly like a full time senior executive would but at a fraction of the cost.

In the months to come OCMO will roll out extensive plans to address the primary business objectives of ABC, which are to establish a major presence for the brand and increase its market share. The ultimate objective would be to turn ABC into a dominant player in the Edutech space.

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