Edutech leader ABC hires OCMO

ABC for Technology a Bangalore-based Edutech bellwether has hired OCMO to helm its marketing & growth function.

ABC is a new-age professional training school that creates, curates and imparts knowledge designed to prime grads for employment in the IT industry. The online and offline courses are in Java, Python, Testing, Data Science and Full-Stack.

ABC’s programs are marked by their relevance to current and future industry needs and instructional simplicity. The courses prepare young grads for entry and fast growth in leading IT companies.

For expanding its foothold in this highly competitive business arena, ABC was looking for a partner with a proven track record, a flexible, cost-effective delivery model and vast experience. It’s search ended with OCMO because it’s unique co-hire model checked all its boxes.

The model is a win-win proposition as it gives ABC the services of a seasoned marketing veteran and his entire network of resources to both engineer and execute a winning strategy. The OCMO functions exactly like a full time senior executive would but at a fraction of the cost.

In the months to come OCMO will roll out extensive plans to address the primary business objectives of ABC, which are to establish a major presence for the brand and increase its market share. The ultimate objective would be to turn ABC into a dominant player in the Edutech space.

Comments

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.One of the technological innovations that helps a business in this direction is digital marketing. It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs.
Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business?
But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the digital divide by u…

One of India’s Largest TPA works with Outsourced CMO to launch their new Health App

Outsourced CMO is growing up fast! Started as a one-man army and on a simple concept of shared resources, we are now gaining popularity not only amongst SMEs but some well-known and well-established businesses and are close to 10 people strong team. The latest addition to the list is the association of OCMO with Vidal Healthcare, one of India’s top TPA companies offering services to health insurance policy holders. The firm is now expanding its wings in app-only holistic healthcare service provider category. For the launch of this vital app, Vidal’s management wanted nothing but the best in industry. That’s where Outsourced CMO and his team of experienced and strong marketeers were approached to sense the waters and create unique go-to market strategies for the new app launch. Another strong reason that convinced Vidal management that OCMO is the right choice was, within the last 4 years of its existence, Outsourced CMO has been a strong part of more than 11 success stories and curren…

Marketing Control Processes to put in place for 2018 !

Models, Systems and Tools to improve your Marketing

On behalf of Outsourced CMO ( OCMO), I wish all our readers and well wishers a very Happy and Prosperous New Year 2018.
I believe beginning of year is a good time to Evaluate the Marketing performance of your Enterprise, Startup, Small /Medium sized business in the past year and put Marketing Processes in place to make sure that 2018 is going to be much better than 2017. As the old saying goes ‘If anything can go wrong, it will.’’
It is a well known fact derived from research across companies over the years that most companies have inadequate control procedures. Key aspects of the lack of marketing control processes are: ·Small companies do poorer job of setting clear objectives and establishing systems to evaluate performance
·About 1/3 rd of companies have no regular review procedures for understanding problems from their products
·Almost half of companies fail to compare and analyze their 4Ps including pricing, warehousing or distribut…

Search This Blog