Skip to main content

Why Gig is Rocking the World?

The concept that’s working hard around the work is all about not working hard! For simple understanding it goes by the name of gig! So why is gig rocking? People step out of the confines of stable jobs for the same reason why they jump of planes and hurtle through thin air strapped to parachutes!

Its bloody exciting: as you surge through vast open spaces, air rushing past your stretched skin, your mind pushes possibilities to unimaginable limits. Its freedom to think, live, perform as you please with no barriers. It’s like an exhilarating trapeze act, swinging from one hoop to another, each taking you to a new high-- risky but protected by a safety net.

People are kicking full time jobs and embracing gig because they hate being handcuffed by office rules or spending fixed hours in glass enclosures. It’s a concept that takes work out of the stuffy boxes of employment and liberates the sort of animal spirits that are disrupting businesses and rewriting rules everywhere.

In essence, gig, a word borrowed from the world of music, is about playing hard at work: that is it turns work into life and life into work, fusing work and fun into a single experience.  It does this by breaking down the traditional concepts of ‘full-time employment,’ into hundreds of specialized roles that can be played by specialists without sticking to any fixed hours or traveling to an office, every day.

Why must a writer, an accountant, a digital marketing specialist, a fashion designer or a music composer be necessarily present in an office for 8 hours a day to strut his stuff? Or, perform his gig? Nearly all of the services that add up to an economy can be (and is increasingly being) delivered by professionals at the top of their games from wherever they are on high-speed internet networks.

Even now, freelancers, contractors, independent knowledge workers…they are all connecting and performing together and separately like so many electronic particles, driving organizations across time and physical spaces, invisible to one another. Does life and work have to be separate and irreconcilable concepts in this opera of virtual players?

Definitely not. At a time when businesses are doing all they can to save on costs why must they burn their greenbacks on building, renting and maintaining large offices? A computer or even a smartphone screen is now the real estate for all the gigs to play out…all the gigs that a business would ever need to function at peak efficiency.

Almost everyone, from a Chief Marketing Officer to Chief Sales Office or CHRO or CFO to a programmer can now be outsourced by a CEO  knowing full well that the outcome would be no different from them working out of his expensive office space with every minute of their presence adding to his cost. Giggers are not just a massive saving for businesses, they also come with the great virtue of flexibility: you hire them when you need them for mitigating specific pains and move on! Moreover, in the gig economy, businesses can get the best possible expert for every single specialized act without worrying about costs.

Not everyone can step out of the safety of a secure full-time job and sky-dive into the open but uncertain spaces of a gig economy. Only the very best can: professionals at the absolute peak of their powers with cutting edge mastery over their trades, confident of succeeding in any business setting. So, when businesses opt for a gigger or an outsourced CMO they are getting the best money can buy, professionals who can take their businesses to all-new levels of success, at half the usual cost. 


Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the


  All entrepreneurs start with an idea and a belief that their vision can have a massive impact. The vision is literally the workshop wherein are fashioned all plans created by the entrepreneur. The impulse, the desire, is given shape, form and action through the vision and mission statement derived from the imaginative faculty of the mind. Ideas are the beginning points of all fortunes. Ideas are the product of imagination. Whoever you are, wherever you may live, whatever occupation you may be engaged in, just remember in the future that any vast empire of wealth and influence grew out of a single idea mixed with the ingredient of a vision. If you are one of those who believe that hard work and honesty, alone, will bring riches, forget this thought! It is not true! Riches, when they come in huge quantities are never the result of hard work alone! Riches come in response to definite demands, based upon the application of definite principles, and not by chance or luck. All ma


The Shared Economy Concept, at its core, is based on the most efficient use of money and resources. In the era of start-ups, gathering the resources is the most challenging aspect of any start-up. The broader vision of the founders of a start-up need to be simplified into micro plans so as to achieve the objective initially set. These micro plans focus on the resource requirements of the start –up. By resource requirement we mean all the tangible and intangible forces which are needed to build up the venture. It includes manpower requirements, space requirements and funding to name a few. Since the funds available to a start-up are usually limited, manpower planning plays a crucial role. An essential ingredient to effective leadership is to manage the resources efficiently. As the funds are limited, resource sharing can play an important role in the success of the venture. The technological advancement across all industries today makes resource sharing a very convenient and appropri