Skip to main content

Sharing Office space is a good idea , so is sharing C Level Managers


Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology.  But this comes with its own set of challenges that confront every part of the society and business is no exception.

Businesses have had to evolve strategies and embrace new technologies to keep pace with this rapid transformation be it the increasing use of AI  and automation for a variety of purposes,  the use of various software, 3 D printing, collaborative consumption etc.

What is the issue ?

But one issue that continues to remain steadfastly in the current fast moving digital era, is the issue of talent sharing across domains.

Even as the employment landscape and norms are changing with the emergence of the gig economy and businesses themselves are resorting to the contractual method of work on an increasing scale it is pertinent to ask how fair is it to restrict the natural flow of talent possessed by professionals and debar them from maximizing their potential?


The economy itself is turning towards a shared economy based on ease of access as and when needed not ownership of resources. This is how Airbnb, Uber and Ola have created a niche for themselves in this ever changing market. All of them are shining examples of how resources should be shared for benefit of all.

So if physical and infrastructural resources can be shared for the greater benefit of businesses why should human talent be chained to a particular company, especially in a scenario of talent shortage?

According to a recent talent shortage survey by the Manpower Group, employers worldwide are facing the most acute talent shortage in the last 12 years with India among the top 10 most-affected markets with 56 per cent of employers facing difficulty in filling vacant positions.

Globally 45% of the employers are facing difficulty in filling vacant positions, the survey pointed out. The worst affected country is Japan (89%), followed by Romania (81%) and Taiwan (78%).  

This talent shortage is further accentuated by the fact that companies are turning digital, roles are being transformed and the evaluation matrix of human resources is changing. Companies tend to evaluate the utility of human resources based on performance driven KRAs and not on the hours of work put in.

It stands to reason that if performance is the criteria for evaluating human effectiveness then people should also have the liberty to choose whether they want to work in a single company or in two or more companies at the same time provided they can maintain efficiency.

Performance will still hold the key

It goes without saying that performance would continue to drive engagement even in such a scenario and we dare say that it would carry even more weight than at present as companies would only continue to work with professionals who can deliver and are able to fulfill their KRAs efficiently.

An oft-repeated claim is about increased stress, mental and physical fatigue and loss of focus among professionals who do such work. But proponents of this point of view forget that stress, mental-physical fatigue and loss of focus anyway leads to a loss of efficiency and would surely have an adverse impact on the career prospects of professionals whether they are working for one or more than one company.

Marketing is the essence of all companies and great products require great marketing too.  

So why can’t companies take advantage of the shared economy model to utilize the expertise of highly qualified marketing professionals to propel their growth. Businesses can engage CXO as and when required, either for a specific task or for a longer term which makes them affordable.


Outsourced CMO is one such avenue that companies can tap into shared senior experienced professionals to assist them in achieving their marketing goals whether they are related to digital marketing, lead generations, Brand campaigns , social media marketing etc... 

Has the time come for the companies to share their resources rather than restricting them to work only for an individual company ?

Comments

Popular posts from this blog

Why is digital marketing important for Medium and Small Enterprises ?

One of the key differentiators of the success of a business is the number of customers that it can reach as more customers mean more sales volume.   One of the technological innovations that helps a business in this direction is digital marketing . It is indeed a boon for MSMEs as it lets you reach your target audience with ease, simplicity and at very low cost. Cost is always a concern for most MSMEs. Why would anyone not want to use the power of the internet with over 3 billion users to further the cause of their own business? But it is a fact that deploying digital marketing for their own benefit seems a herculean task for many MSMEs as they feel that they are not adept nor attuned for the digital world, they also tend to think that they will not reach their target market or they simply do not have adequate information, lack sufficient human resource and tools to manage the digital world. Here is where organisations like Outsourced CMO can help these MSMEs bridge the

Do marketers need to worry about job losses in AI dominated future ? (Part 1)

The age of AI driven automation is well and truly upon us. Pizza Hut is experimenting with robots called Pepper and virtual assistants like Siri and Alexa are a reality now. According to Pizza Hut the experiment with Pepper will not only make the customer service faster and more efficient but will also make it easier for people to customize their orders. The company expects a reduction in customers’ wait time for orders and far superior and personalized user experience. This does indeed represent a threat to the first line of marketing personnel.   Although it is equally true, that Pepper has not been so successful outside Japan, where it is sometimes available at hotel lobbies as a virtual concierge and was actually fired from a Scottish grocery for less than satisfactory performance! But this can be seen as a step in the learning curve for AI controlled robotics and as we all know that this learning curve is indeed quite sharp.   Marketeers are confused as to h

“OUTSOURCED CMO” is now registered Trademark

Simplicity is the key in today’s brand world. Keeping it in mind along with collaborative consumption mindset, brand   OutsourcedCMO   has helped companies gain recognition within various markets and continue to do so.   And now, to protect our identity and exclusivity, we have registered our brand name ‘Outsourced CMO’ – Yes, Outsourced CMO is registered now ! This means we at Outsourced CMO hold exclusive rights to use this brand name and no person/firm can use it without our permission. The goodwill and trust we have built over the past years helps in differentiating and separating our services from other players in the industry and this step will protect it for us and companies who hired us. The registration process protects any infringement as per the Government of India and will bring on legal hassles for infringers. Since Outsourced CMO strongly believes in the concept of shared economy, we at Outsourced CMO strive towards lowering marketing costs, strengthening commun